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3 Tips For Using Your Social Media Strategy To Boost Customer Relations

3 Tips For Using Your Social Media Strategy To Boost Customer Relations

<p style&equals;"text-align&colon; justify&semi;">While many businesses today use social media as a marketing tool to up their brand awareness and get greater market penetration&comma; social media can also be used in the more social form of interacting with customers on their terms&period; It can be used to talk to customers and prospects directly&comma; answer questions quickly&comma; and address issues in real time&period; To get your business’s social media relations off on the right foot&comma; here are three tips for nailing customer relations via social platforms&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>1&period; Be Consistent with Your Responses and Profiles<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">With so many different social media platforms available for communicating with customers&comma; it can seem daunting to take on customer relations using social&period; However&comma; by coming to your customers on their level and in the format they feel most comfortable&comma; Rebekah Radice of Social Media Examiner states that you can immensely set yourself apart from the competition&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">However&comma; you’ve got to be all in if you’re going to take on this challenge&period; Make sure you can give attention to each social platform you’re involved in and can field questions and problems quickly there&period; Your responses to tweets and your Twitter profile should be uniform with responses on Facebook or Google&plus; in order to keep your brand message clear for all customers regardless of their social platform of choice&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>2&period; Create a Trusting Customer Relationship<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Giving individualized attention to customers via social media can be a great benefit to your business&comma; especially if it’s obvious to your customer that they’re speaking to real people and not just getting canned answers&period; One way to build this trust with your customers is to ensure that every employee who speaks to customers via social has their own unique voice&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Luke Chitwood&comma; contributor to The Next Web&comma; suggests that voices can be easily distinguished by customers merely by having the employees use their initials and sign on to the social accounts at the same times each week&period; The rapport they can build with your customers will be astonishing&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><b>3&period; Never Ignore A Customer on Social Media<&sol;b><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Moving part of your customer service and customer relations to social media can seem risky&period; We’ve all seen horror stories of how a bad customer experience can explode on social media&comma; bringing a lot of unwanted attention to a business&period; But Chris Trottier of Hootsuite advises businesses not to ignore customers on social media&comma; even if the situation appears negative&period; Your determination to work out problems with customers on social will prove to give you better results than ignoring complaints and rerouting them to other channels for resolvement&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The more time you spend working on your customer relations through social media&comma; the more success you will find and the greater trust and rapport you will build&period; Social can be a big support for your customers&comma; so don’t miss out on this great opportunity&period;<&sol;p>&NewLine;

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