A website always plays a significant role in a business or a brand. Big companies like Uber, Facebook, and Twitter heavily rely on their websites or micro-sites to link with their audience and describe their business.
However, if you’re designing a website for your start-up, your site needs to function at a full range to develop a stronger brand, drive more visitors, and increase conversion rates. Your website should be a tool that helps start-up thrive and succeed.
Here are 5 actionable web design tips to kick-start your start-up business.
1. Keep It Simple!
Many start-up websites are full of graphics, texts, and other information. The problem with this is that it makes a site harder to navigate. As a result, with all its complexities, it can be off-putting to some of your readers.
Instead, adopt a ‘less is more’ mindset. Remove the unnecessary elements and simplify the user interface. Make it easy to navigate, and include some of the most basic features users are accustomed to, like a search button and clickable logo. Just leave the things that matter most to your site.
Here are the main points that you need to take into consideration:
- Flow. Decrease the need for user interaction. Instead, simplify one’s journey to your website. Reduce clicks, choices, and the required information for users to complete a sign-up process or a purchase. This way, it can significantly boost the overall user experience.
- Contrast. Picking the right contrast of your site isn’t something to be taken for granted. Spend time choosing the right colors that go well with the overall design. Moreover, make some elements more distinct than the others, so that it will be easier for your readers to take action.
- Visual hierarchy. Creating a powerful visual hierarchy means that the main headlines are more prominent than the subheadings and the text body. Also, the primary buttons should be noticeable and more significant.
2. Create Adaptive Content
Make your website easily adaptable to various devices. Most start-ups make the crucial mistake of not making their site mobile-friendly, which is to their detriment. According to Business Insider, the number of people using mobiles skyrocketed. As a result, it outpaced the number of people who are using desktop computers in 2014.
So, in setting up a design, be more creative. For desktop versions, you can think of adding more compelling visuals, use more whitespace, and highlight more information to help establish credibility.
3. Incorporate Dynamic Video Backgrounds
One of the most innovative ways to design your website is to have a dynamic, visual representation. Not only does it make you stand out from the rest of the competition, but it can also be a great way to communicate your message and brand to your audience. Storytelling is a powerful way to engage the user and sustain their interest.
4. Be Intentional with Social Media
Use social media to your advantage. Your site can benefit greatly from social media promotion. A lot of brands and businesses use social media as a platform to connect on a much more deeper level with their followers and fans.
Be intentional with the social media channels you prefer, and harness it. Be ready to draw in potential customers. Show how passionate you are about your products or services. Then, consistently build your brand and establish customer trust. It’s going to take a lot of time and effort to gain a decent following, but once you have them, it’s relatively easy to advertise your services and products.
5. Include Calls-to-Action
Conversions will always remain an essential factor. Therefore, your goal is to optimize your site to have higher conversion rates. Consequently, it is crucial to test various calls to action (CTAs) first to know what works best for you. The message should clearly state what you want your readers to do. Try to avoid slang terms to make it more understandable and not confusing.
Final Thoughts
No doubt that most start-ups are gaining more and more traction these days and are increasingly becoming popular. However, it does take a combination of grit, passion, and hard work to succeed. Not to mention, getting your website design part right and applying best practices that can drive maximum conversions can be quite a challenge for budding entrepreneurs. Hopefully, these tips from Hook Agency, a Minneapolis Digital Marketing company can help you and give you the ideas you need in your start-up website design.