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5 Reasons To Invest In Content Building

5 Reasons To Invest In Content Building

<h1 style&equals;"text-align&colon; justify&semi;">What is Content Building&quest;<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Asking marketing experts to define &OpenCurlyDoubleQuote;Content Building”&comma; &OpenCurlyDoubleQuote;Content Marketing” would reveal multiple versions of the same purpose&comma; which is to spread the word about a brand&comma; business products&comma; education&comma; social activities&comma; and so on&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It is the process of valuable content creation&comma; publishing&comma; and distribution targeting audience to get more organic search traffic&comma; engage customers&comma; and make sales&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Valuable content formats can vary from text material&comma; to pictures&comma; videos&comma; music&comma; presentation&comma; charts and graphs&comma; and not limited to statistics&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">Why is it important&quest;<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">In simple words&comma; &OpenCurlyDoubleQuote;To be available for your target audience”&period; Andrew Gazdecki in his blog post &OpenCurlyDoubleQuote;Why you small business should have A Content Marketing Strategy” showing real business examples of businesses who succeeded taking advantage of content and increase their sales utilizing content building and content marketing&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">1&period; Get indexed in search engines<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Probably the most obvious reason for marketers to be found via search engines&period; Google has set the scene since long time since they regulated the search industry standards and forced others to follow&period; According to Google known guidelines&comma; traditional meta-data does not weight that much&semi; it is good and quality content&comma; the more the better&period; Other search engines followed the same trend and implemented similar algorithms to do indexing based on content&period; Google as the leading search engine worldwide is the model&comma; they do not trust any content anymore&comma; their indexing algorithm is doing complex analysis on content to tag it as relevant content and then index it&period; Once you pass Google indexing criteria&comma; be sure other search engines will do better indexing for you to be found&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">2&period; Promote your product or service<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">People interest differ&comma; they are searching for their interest using keywords&comma; and you know your services and products very well&period; It is your responsibility to choose the right product naming&comma; services wording&comma; and start to write about your products and services based on your target audience interest and your products offering&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Some people will target your products and services from reading about them&comma; others will land on your website accidentally via a link from other website mentioning your products and services or talking about them&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">3&period; Spread the word of small tips to use your product or service<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The more you write about your products and services&comma; the more you will be found on the internet&comma; you do not need to write a lengthy article describing your products and services all the time&comma; instead write regularly about them&period; Make is as a habit to write small tip explaining specific feature or promoting the value of your products and services&comma; and publish&comma; do not forget to lead your readers to more information you wrote previously about your products and services&semi; many readers are looking for information once your small tips touch their interest&period; Do some reading about the Google algorithm impact on your content indexing&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">4&period; Engage readers and influence consumer decision<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Encourage your readers to write their comments or share it via channels you provide&period; People engagement with your products and services lead to more awareness&semi; do more influence on people decisions to buy or consumer your products and services&period; Consumer comments&comma; feedback influence other consumers to know more about your products and services&period; People are not interested in your company&semi; they are interested about the value they gain from your products and services&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;">5&period;    Attract actual buyers<&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Building a good website for selling your products and service is your baseline to deal with your customers&period; Writing content about your products and services is the magnet to bring them to your website&comma; once your readers landed on your website&semi; it is your actual job to make sales&period; Spreading the word about your products and services attract more readers&comma; attracting readers to know about your products and services generate more leads to your sales figures&period;<&sol;p>&NewLine;<p>Information Technology Professional specialized in Financial Payment Services&comma; Risk Management&comma; Information Security&comma; and Compliance&period; Experienced in solutions development and implementation&comma; and technical writer&period;<&sol;p>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;www&period;linkedin&period;com&sol;in&sol;sjawad&sol;">Banking and Technology Information Security Consultant<&sol;a><&sol;p>&NewLine;

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