If you were asked what is the main ingredient for your business success, what would you say? Is it the location? Or your employees? Or your partners? While all of mentioned above is important, the customer is the one who brings you profits regardless of the business you have. Thus the customer is a very valuable asset, and the best way to become more customer-oriented is to invest in a proper solution for customer relationship management (CRM). CRM would not only help to enhance your business operations but also develop s synergy between your sales, marketing and service teams aligning key business processes for seamless customer experience.
For those of you, who are still hesitating about whether or not to purchase CRM system for your organization, here are 5 reasons help you with that:
№1: Keep all customer data in one place
Your business shouldn’t suffer from scattered spreadsheets, documents and notes made on paper, or depend on employees who change jobs or forget customer addresses and phone numbers. CRM can help you store the entire history of interactions with every customer, including calls, emails, signed contracts, previous orders and so on. You will always have the latest updates on your contacts, build relationships with customers based on the history of their communication patterns, check what pipeline stage the lead is at – all in one place!
№2: Track profitability and predict revenues
CRM is a perfect tool to simplify payments and accounting processes – the system provides accurate sales and financial reporting, which are extremely important in the corporate value chain. Innovative CRM solutions can extrapolate the history of customer interactions and previous orders to give you an idea of what is to come. You can clearly see your pipeline and get the idea of how many deals you can close in the upcoming months.
№3: Automate business processes that were previously manual.
Innovative CRM solutions allow automating some of frequently used business processes by suggesting the best and the most efficient next step user should make to maximize effectiveness. These can relate to lead management, opportunity management, quote management, order management and so on. One of the solutions providing business process automation is bpm’online CRM, which offers both: out-of-the-box best practice processes and the ability to make changes to your business processes on the fly.
№4: Align marketing, sales and service
Recent studies demonstrate that organizations with the aligned marketing, sales and service operations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. One of the opportunities to connect the dots between marketing, sales and service is to use CRM technology that is designed to unify all customer-facing processes.
№5: Collaboration within the teams
Innovative CRMs offer robust tools for collaboration within the team and with customers directly from the system: make calls, manage emails, approve contracts and receive notifications so no important information is missed.
These are five reasons we consider the most important ones to help you understand why you should purchase CRM for your business. To summarize it, your business will become organized by means of using CRM, and you’ll start to see success very soon.