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5 SEO and Marketing Must-Do’s For Launching A Site In 2017

<p style&equals;"text-align&colon; justify&semi;">Although trends most certainly come and go in the world of marketing&comma; the fact remains that SEO is here to day&period; From capturing new leads to ensuring that you can attract an audience via Google&comma; growing your online presence should be a matter of &OpenCurlyDoubleQuote;how soon” versus &OpenCurlyDoubleQuote;if” for those launching a site in 2017&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">That being said&comma; you can&&num;8217&semi;t rely on the SEO and marketing tactics of decades past if you hope to succeed today&period; Times and users have changed&semi; meanwhile&comma; businesses who fail to play by modern rules will find themselves facing a race to the bottom in terms of their on-site performance&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Whether you&&num;8217&semi;re launching a new site or simply feel that your business is currently under-performing from a marketing perspective&comma; keep the following must-do&&num;8217&semi;s in mind to effectively grow your online presence&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Define Roles <em>and <&sol;em>Goals<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Your marketing efforts mean little more than nothing without a plan&semi; likewise&comma; the first step to writing your marketing plan should be figuring out your internal roles <em>and<&sol;em> long-term goals&period; For example&comma; consider how the following elements of your business contribute to your online performance as a whole&comma; such as&&num;8230&semi;<&sol;p>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li>Blogging&comma; content creation and ideation<&sol;li>&NewLine;<li>Social media outreach and content promotion<&sol;li>&NewLine;<li>Technical optimization and keyword research<&sol;li>&NewLine;<&sol;ul>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you don&&num;8217&semi;t know how you&&num;8217&semi;re getting from Point A to Point B&comma; chances are your plan is weak or nonexistent&period; By stepping up your project management to understand how you&&num;8217&semi;ll reach your goals&comma; you&&num;8217&semi;ll have a much easier time getting there&period; For example&comma; employing strategies such as a <strong>three-pillar organizational planning framework<&sol;strong> can help organize your good ideas internally <em>and<&sol;em> make them more actionable on-site&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Carve Out Your Keyword Plan<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While there is no one-size-fits-all approach to coming up with a keyword strategy&comma; you&&num;8217&semi;re better poised for success when you target low-competition&comma; long-tail and local keywords&period; Likewise&comma; don&&num;8217&semi;t simply write content for the sake of it&colon; every piece you should produce should have <em>some<&sol;em> stake in your site&&num;8217&semi;s SEO performance&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If nothing else&comma; make sure that you&&num;8217&semi;ve spent some quality time Google&&num;8217&semi;s Keyword Planner to <strong>understand what you can realistically rank for<&sol;strong> and start there&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Don&&num;8217&semi;t Neglect Design<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Your site&&num;8217&semi;s design and SEO performance go hand-in-hand&period; For example&comma; consider the following elements of your site that ultimately determine whether or not your visitors will stick around the page or click your links&colon;<&sol;p>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li>Mobile-friendly&comma; responsive design that doesn&&num;8217&semi;t leave mobile visitors out in the cold<&sol;li>&NewLine;<li>A lack of clunky visuals or pop-ups which could potentially slow down your site<&sol;li>&NewLine;<li>Effective UX design to ensure that your calls-to-action and color schemes are accessible to visitors<&sol;li>&NewLine;<&sol;ul>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Invest in Analytics and Monitoring<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you&&num;8217&semi;re not monitoring your site&&num;8217&semi;s performance by the numbers&comma; you&&num;8217&semi;re ultimately gambling with your business online&period; Beyond Google Analytics&comma; brand mention alerts and social monitoring tools are likewise important to understand what pieces of content are getting the most buzz&period; Over time&comma; you can alter your content strategy based on <em>data<&sol;em>&comma; using metrics to influence your content instead of the other way around&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Keen Attention to the &OpenCurlyDoubleQuote;Small Stuff”<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Some of the most significant aspects of SEO are right under our noses but are incredibly easy to ignore&period; On-page pieces such as H1 tags&comma; title tags and meta descriptions&comma; for example&comma; can be potential SEO goldmines for those who take the time to <strong>optimize them for keywords<&sol;strong> and crucial terms&period; If you&&num;8217&semi;re using WordPress&comma; plug-ins such as Yoast can aid you with the optimization process without lifting a finger&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Remember&colon; each of the aforementioned tips will ultimately ensure that your site is up to code with modern visitors&period; By following these steps and treating your site&&num;8217&semi;s performance and marketing like a well-oiled machine&comma; you only set yourself up for more traction and traffic&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">…&period;&period;<&sol;p>&NewLine;

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