In today’s digital era, your website speaks for your business before anything else. It is then important that it creates a lasting impression on visitors and eventually drives business growth. Whether you do it yourself or choose a web analytics agency to do it for you, it isn’t an entirely difficult task outcome to achieve.
Here are 5 ways to propel your website to commercial success, guaranteed to turn your visitors into customers:
Make your content engaging
While optimising content for search engines is important, at the end of the day, it is a human that is going to be reading it. Engaging content is the first step in making visitors stick to your website. Craft your message in an interesting yet informative style. Put yourself in the reader’s shoes and ask yourself if your content evokes the same feelings in you that you’d want to in your reader. Are you inspired to heed to CTAs and reach out to the organisation?
And why stop at written content? Add visually attractive elements such as videos, GIFs, images, infographics to keep your visitors interested.
Implement signs of social proof
When it comes to spending money on a product or service online, people need to be twice as convinced compared to an offline purchase. Show your visitors that you’re worth their bucks through reviews and testimonials by happy customers who have laid their trust in your service. Use numbers that speak for your expertise. This goes a long way in assuring potential customers of quality.
If you’ve worked with well-known brand names, use them to boost your portfolio and establish trust.
Promote a genuinely attractive offer to your potential clients
Would you ever take time to fill out a form that didn’t tell you the service you were signing up for?
A lot of websites have a plain, boring-looking form with a subscribe button, or some uninspiring text asking visitors to sign up for a newsletter they have no idea about. Without a valuable offer or a clear call-to-action, conversion is going to be a difficult proposition.
Your visitors are not receiving any incentive to give out their valuable contact information. Don’t expect them to be so awe-inspired by the site as to take action on their own, without being offered a clear incentive or benefit. To convert those curious visitors into actual, paying customers, tell them exactly what they stand to gain from an association with you.
Direct paid clicks to a special landing page
If you have a pay-per-click system in place, ensure it actually works to your advantage. If you’re dropping your pay-per-click visitors onto a special landing page, make sure that it provides more direct communication and fewer other distractions than your homepage. Make sure that the text displayed in the link is the exact place where the visitor wants to reach; the landing page should be customised to highlight the part the visitor clicked to reach to your website. Make it easy for them to find what they were looking for while building confidence in your business.
Spark a conversation and keep your customer involved. Connect personally. Grab them while they’re still interested.
Define the process for turning a subscriber into a customer
Now that you have a subscriber at your door, you must define a plan to convert them.
Clear communication is supreme. Your language should address the subscriber on a personal level. Make sure the subscriber understands their benefits in moving further with the deal and is assured that it is profitable. There’s no point in amassing subscribers if you don’t have a plan to convert them into customers. Talk to them over the phone, listen to them, and send carefully-crafted emails to add value. At some point, let your subscribers know that you have a paid offering. Just don’t be afraid of sending too many emails.
Your ability to turn subscribers into customers will depend not just on your giveaway but also on how your email content is, too. Sign up for your competitors’ lists to fine tune your offering(s).
Ultimately, the goal is to provide your visitors value while building goodwill for your brand. Ensure the user experience on your website is valuable and positively impacts your conversion rate.