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6 Innovative Marketing Tactics To Inspire Your Next Campaign

6 Innovative Marketing Tactics To Inspire Your Next Campaign

<p style&equals;"text-align&colon; justify&semi;">Great marketing is all about adapting to consumer behavior while also embracing new technologies and strategies&period; Marketing requires you to maintain a strong customer focus while also taking time to create a solid customer experience&period; Innovative marketing means thinking outside of the box&comma; experimenting&comma; and taking risks&period; In today’s ever-growing business world&comma; the most successful companies are those that ride the cutting edge&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Here are 6 innovative marketing tactics &lpar;that actually worked&rpar; to inspire your next marketing campaign&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;">&NewLine;<li>&NewLine;<h2><strong> Nike&&num;8217&semi;s Twitter Customer Service<&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Nike has taken its customer support to a new level&period; Not only does the company have a variety of social media profiles&comma; it also runs a &commat;NikeSupport Twitter account that is meant solely for customer support&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The page is a prime example of how to provide customer support in the age of instant responses&period; The page answers questions about their app&comma; technical website problems&comma; and even posts updates&period; Nike also provides support in various languages including Spanish&comma; Dutch&comma; Italian&comma; French&comma; and German&period; By having a separate Twitter handle for customer support&comma; the customer doesn&&num;8217&semi;t have to worry about clogging their other handles&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaway<&sol;strong>&colon; Being friendly and approachable in the digital world is beneficial&period; Provide instant customer service to a world that’s expected on demand and your customers will be happy&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"2">&NewLine;<li>&NewLine;<h2><strong> Rolex’s Flawless Instagram Posts<&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Rolex is one of those companies that is truly timeless&period; The company has built a brand known for its reliability&period; But&comma; Rolex and other timeless companies face the difficulty of bringing a fresh and innovative voice to an otherwise old-fashioned brand&period; While there&&num;8217&semi;s all sorts of ways to do this&comma; Rolex has embraced using amazing product images on social media&period; Who knew a watch could look so dreamy and perfect&quest; The company routinely posts images on Instagram that are minimalist&comma; sleek&comma; and eye-catching&period; The style of photography and videography fits the brand perfectly&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaway<&sol;strong>&colon; Sometimes quality outweighs quality&period; Timeless doesn’t have to be traditional and boring&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"3">&NewLine;<li>&NewLine;<h2><strong> IKEA Embraces Augmented Reality<&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">IKEA has had huge success since its launch in 1943&period; The company spans 46 countries and is well-praised for its furniture that can be assembled without tools&period; Like most furniture companies&comma; IKEA provides printed catalogs each calendar year&period; In 2013&comma; the company took things a step further by offering a Catalog app&period; The app not only lets users virtually browse the catalog&comma; but users can also use augmented reality to see how a specific item would look in their home&period; This capability adds a whole new level of personalization into the buying cycle&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaways<&sol;strong>&colon; Mobile apps are good&period; But&comma; mobile apps are even better when you incorporate today’s top technologies&period; Most customers are visual learners that have come to expect quality&period;  If your mobile app frustrates the users more than it helps them&comma; you’re going to have a problem&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"4">&NewLine;<li>&NewLine;<h2><strong> Denny&&num;8217&semi;s Tumblr <&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">When you think of social media&comma; you likely think of Facebook&comma; Twitter&comma; and Instagram&period; But&comma; unlike most companies&comma; Denny&&num;8217&semi;s has embraced using Tumblr as a way to get involved with its customers and to stay relevant&period; The chain diner&&num;8217&semi;s Tumblr blog is outright hilarious&period; The company posts memes and images that range from clever&comma; to weird&comma; to rolling on the floor laughing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The page works flawlessly with the brand&&num;8217&semi;s voice and keeps in line with its &&num;8220&semi;don&&num;8217&semi;t be too serious&&num;8221&semi; personality&period; Denny’s has thousands of followers and has been recognized by top sites such as Buzzfeed and Marketingland&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaways<&sol;strong>&colon; Make your voice stand out&period; Embrace weirdness&comma; some customers love it&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"5">&NewLine;<li>&NewLine;<h2><strong> Whole Foods’ Educational Campaign<&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Whole Foods has created a brand that portrays the company as more than just a grocery store&period; The brand has aligned itself as a lifestyle choice as well as a company that promotes earth-conscious eating and healthy living&period; On the Whole Food&&num;8217&semi;s website there is an abundance of articles about eating healthy&comma; recipes&comma; and ways to save money even when shopping at an upscale grocery store&period; All of the content that is produced is highly inclusive and truly customer-focused&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaways<&sol;strong>&colon; Provide inclusive content&period; Set yourself apart from your industry and identify what makes you an expert in your field&period; Finding a niche can boost your success&period;<&sol;p>&NewLine;<ol style&equals;"text-align&colon; justify&semi;" start&equals;"6">&NewLine;<li>&NewLine;<h2><strong> Coca-Cola&&num;8217&semi;s Personal Yet Universal Experience<&sol;strong><&sol;h2>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Coca-Cola&&num;8217&semi;s Share a Coke campaign has made it fun and special to drink soda&period; By printing individual names on cans and bottles&comma; consumers flocked to stores to find their name&period; There&&num;8217&semi;s nothing more exciting than finding your name bold and center on a Coke product&excl; The company&&num;8217&semi;s second iteration allowed consumers to add personal messages to their Coke bottles&comma; creating a highly-interactive and truly unique product&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><strong>Key takeaways&colon;<&sol;strong> Personalization always wins&period; Consumers like a unique and shareable experience&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Conclusion<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">As marketing trends change&comma; your company must be flexible enough to embrace these new strategies and technologies&period; Falling behind the marketing curve can cause a loss of leads and a decrease in profits&period; If you’re looking for some ideas for your upcoming innovative marketing campaign&comma; keep these 6 strategies in mind&period;<&sol;p>&NewLine;

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