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8 Best-Paying Mobile Ad Networks for Publishers and Advertisers

<p>The use of mobile phones is quite common and have exceed the use of desktops or PC&period; People prefer mobile applications over the websites and have drastically gone from the sites to apps for different purposes&period; It has increased the chances of earning for the mobile app companies&comma; and advertisers and publishers&period; Now the advertisements are placed in the apps for increased reach&period; The two parties have developed networks of Mobile ads and marketers have to find a suitable genuine network to market their brand&period;<&sol;p>&NewLine;<p>It is not easy to find a relevant network and needs a lot of search&period; Not all the networks are worth it or suitable for every brand&period; Some mobile ad networks have premium access of apps&comma; while the rest allow every app to join the network&period; Therefore&comma; you have to do thorough research to be able to connect with a network which provides appropriate apps according to the type of your brand&period; Following are the types of ad campaigns provided by the networks&period;<&sol;p>&NewLine;<p><strong><em>Cost Per Mile – CPM&colon;<&sol;em><&sol;strong> The charges of the ads depend on the impressions&period; The advertisers are charged for every 1000 impressions and the publishers get paid in the same manner as well&period;<&sol;p>&NewLine;<p><strong><em>Cost Per Click – CPC&colon;<&sol;em><&sol;strong> The advertisers are charged for every click that the user makes on the ad&period;<&sol;p>&NewLine;<p><strong><em>Cost Per Install – CPI&colon;<&sol;em><&sol;strong> The most common and cost effective type of campaign is CPI&period; The advertisers are charged for every click leading to app installation only&period;<&sol;p>&NewLine;<p><strong><em>Cost Per View – CPV&colon;<&sol;em><&sol;strong> In this type of campaign&comma; the advertisers are charged every time the user watches the complete video ad&period;<&sol;p>&NewLine;<p><strong><em>Cost Per Action – CPA&colon;<&sol;em><&sol;strong> In this type of campaign&comma; the advertisers are charged only when an action is taken&period; For instance&comma; the ad leading to newsletter subscription or placing an order&period;<&sol;p>&NewLine;<p>Regardless of the type of network&comma; according to 7DollarEssay researchers&comma; the main role is of targeting in any type of marketing strategy&period; The brands or advertisers need to be highly specific and certain about the type of audience they want to target&period; Some properties that need to be considered while targeting are the kind of device used by the people&comma; their region or location&comma; their device operating systems&comma; their carriers&comma; their connections&comma; their genders&comma; and the interests and actions they have on online forums&period;<&sol;p>&NewLine;<p>Following are some of the mobile ad networks that advertisers can consider for marketing&period;<&sol;p>&NewLine;<h2>Admob<&sol;h2>&NewLine;<p>Thisnetwork is created and maintained by Google exclusively&period; It has more than 1&comma;000&comma;000 advertisers grouped&period; They types of ad formats that it supports are interstitial&comma; video&comma; native&period; The campaign types are CPI&comma; CPM&comma; and CPC&period; It can be operated on Android&comma; Ios&comma; Cocos&comma; and Unity&period;<&sol;p>&NewLine;<h2>StartApp<&sol;h2>&NewLine;<p>Startup was founded in 2010 and is based in NY&comma; USA&period; It has more than 50&comma;000 advertisers on-board&period; It supports interstitial&comma; video&comma; in-app ads&comma; full page ads and app icon ad formats&period; The campaign types supported are CPM&comma; CPI&comma; CPC&comma; and CPA&period; It can be operated on Android and IOS&period;<&sol;p>&NewLine;<h2>Inmobi<&sol;h2>&NewLine;<p>Th9is network is based in San Francisco&comma; USA&period; It has more than 20000 global advertisers and supports interstitial&comma; video&comma; native&comma; rich media&comma; and banner ad formats&period; The campaign types are CPI and CPC&period; It can be operated on Android Ios&comma; and Mobile Web&period;<&sol;p>&NewLine;<h2>Yahoo Publishing Apps<&sol;h2>&NewLine;<p>It was previously known as Flurry and Yahoo acquire it in 2014&period; This network is more inclined towards analytics and has more than 250&comma;000 developers on board&period; The supported ad formats are standard displays&comma; in-stream native&comma; banner&comma; video&comma; and full screen ads&period; The campaign types are CPC&comma; and CPI&period; It can be operated on Android and IOS&period;<&sol;p>&NewLine;<h2>Chartboost<&sol;h2>&NewLine;<p>It is based in San Francisco and is based in 2011&period; It has more than 300000 advertisers on board and supports video&comma; interstitial&comma; content lock&comma; and offer wall ad formats&period; The campaign types are CPC&comma; and CPI&period; It can be operated on Android and IOS&period;<&sol;p>&NewLine;<h2>Applovin<&sol;h2>&NewLine;<p>Again based in San Francisco&comma; this network used analytics to generate and provide the user with authentic leads&period; It has more than 200000 users and supports custom built ad formats&period; The campaign types are CPA and CPC&period; It can be operated on Android devices&comma; apple devices&comma; and mobile web&period;<&sol;p>&NewLine;<h2>Fyber<&sol;h2>&NewLine;<p>It has programmic ad format and is based in Berlin supporting app developers&comma; agencies&comma; advertisers&comma; DSPs and other ad networks&period; It has more than 7600 direct integrations&period; It supports video&comma; interstitial&comma; banner&comma; and native ad formats&period; The campaign types are CPI&comma; CPM&comma; CPA&comma; and CPV&period; It can be operated on android and apple devices&period;<&sol;p>&NewLine;<h2>Airpush<&sol;h2>&NewLine;<p>Airpush was founded in 2010 in LA&comma; USA&period; It has more than 47000 live campaigns&period; It supports notifications&comma; offer wall&comma; interstitial&comma; messaging&comma; and app icon formats&period; The supported campaign types are CPM and CPC&period; It can only be operated on android systems&period;<&sol;p>&NewLine;<p>Mobile ad networks are quite helpful and effective for increasing sales and for the mobile app companies as well&period; It is a modern advertising tactic for the marketers and can have a high positive impact&period; If you are able to find a suitable network for your brand&comma; then you can easily grow in the market&period; Discussed above are some of the amazing options from which you can choose according to your requirements and specifications&period;<&sol;p>&NewLine;

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