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Common Mistakes When Choosing A Trademark

<p style&equals;"text-align&colon; justify&semi;">It can be quite tricky trying to choose a specific trademark that can help you to make your products and services stand out from others&period; The goal is to avoid making your brand similar to other’s trademarks and your trademark needs to be entirely distinctive&period; Trademark registration needs to protect your product and services like a huge shield and a sharp blade&period; It means that you can use your registered trademark in an offensive and defensive manner in the courtroom against the infringer&period; Unfortunately&comma; there are some mistakes that you may still do during the trademark selection process&period; As an example&comma; you may think that you can avoid a problem by changing a few letters of the existing trademark and brand name&period; If your trademark could potentially cause confusion there’s a possibility that it won’t be approved&period; As an example&comma; choosing Nutrasugar for your powdered sugar product may cause confusion with the existing Nutrasugar brand name&period; The public should be able to immediately notice differences between brand names&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">A partial change won’t be enough&comma; because people could still associate your product with the more popular ones&period; Legal decisions for approving your trademark and brand name will involve a test to determine the likelihood of confusion&period; The degree of confusion may increase if your products are related or in the same category with competing products&period; Another mistake is using generic name for your product&period; As an example&comma; you can’t simply use &OpenCurlyDoubleQuote;orange” for your orange juice product&period; The name must be unique enough not only to differentiate you from the competitors&comma; but also the generic name of the product&period; Generic names are in the public domain and it means that no one is able to claim them&period; Many products have unique names&comma; such as Apple for smartphones&comma; tablets and laptop&comma; which is unrelated but currently considered as one of the most well-known electronic consumer product brand names in the world&period; It is common for companies to try to describe their products through the trademark and taglines&comma; but we should never use any kind of brand name&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Another mistake is registering your surname as the trademark&period; It is important to be aware that surnames can’t be registered as trademarks if there’s no a secondary meaning&period; For better results&comma; it is important to investigate your case before choosing&period; In this case&comma; investigation should be the key and you need to make preliminary search on the Internet&period; By choosing the right kind of brand&comma; you could potentially save a lot of money in the application procedure&period; Some companies even make mistakes by using unregistered brand name in marketing campaigns and advertising&period; This could prove to be a very expensive mistake if the use of the brand name is denied due to specific problems&period; It means that brand name registration should be one of the first things that you need to do before the first product leaves the manufacturing facility&period; Changing a brand name due legal issue could cause you to lose a lot of loyal customers&period;<&sol;p>&NewLine;

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