<p>Whether you&#8217;re launching the latest addition to an existing product line or you plan on providing an entirely new service to your customer base, companies looking to bring out a new offering will, quite obviously, want to get people talking about it. A good way to create a buzz is by using teaser adverts.</p>
<p>As you may have guessed from the name, teaser ad campaigns come out several weeks or months in anticipation of a full-blown marketing drive. These are focused on building hype around a forthcoming product or service and getting a target audience to talk about it, even if they don&#8217;t know what it actually is or the name of the company that is behind it.</p>
<p>With this in mind, it&#8217;s important that your teaser campaigns provide enough information to get a target audience interested in what you are about to release, but don&#8217;t contain so much that they have no incentive to learn more about it when you decide to ramp up your promotional efforts at a later date.</p>
<p><img class="alignright size-medium wp-image-500" title="teaser" src="https://incrediblemag.com/wp-content/uploads/2013/01/shutterstock_64133566-300x200.jpg" alt="" width="300" height="200" /><br />
The best teaser ad initiatives tend to be those that constantly give an audience new information and provide an incentive to find out when the next element of your campaign &#8211; whether it&#8217;s a new TV ad or the location of a free product giveaway &#8211; will be launched.</p>
<p>Alternatively, you might want to try using a flash mob event to create interest in your brand. Getting a group of people to perform a seemingly random act in a public place (previous flash mobs have seen companies get hundreds of participants to perform dance routines and break out into synchronised applause in shops) is a great way to catch the interest of passersby.</p>
<p>With any luck, a flash mob will result in dozens of people stopping what they are doing and watching your performance. Once it is over, you have a wonderful chance to provide potential customers with more information about your company, something that could be achieved by giving out promotional merchandise.</p>
<p>Doing so is a great way to encourage people to interact with your brand long after the event has finished, so it&#8217;s vital to make sure the products you distribute have a link to your website and contain details of when the new service/product that you are promoting will be fully launched. There are certainly plenty of products suitable for giving away at flash mob events, but it&#8217;s best to select items that are fairly small so they can be easily popped into pockets and purses.</p>
<p>This could include everyday items such as pens that can be used repeatedly and, in the process, encourage long-term brand interaction. However, handing out unusual items &#8211; such as stress shapes that feature quirky designs &#8211; may create a more immediate short-term impact in terms of getting recipients to remember your teaser ad campaign and generate interest in the launch of your forthcoming product.</p>
<p>Whatever you choose, make sure that your design is consistent with the identity of your overall campaign and your company as a whole. Otherwise, your target audience may struggle to make the connection between the teaser ads and your organisation, as well as the products/services they are meant to promote.</p>
<p>How has your company used teaser ad campaigns? Post a comment below and let us know!</p>