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Essential Social Media Metrics Your Business Should Start Tracking

<p>Businesses love the idea of using social media to collect leads and convert sales&period; However&comma; the path to success can sometimes seem unclear&period; Fortunately&comma; by monitoring the right performance indicators&comma; you can optimize the use of your time and budget&period; Get started by tracking the following metrics&period;<&sol;p>&NewLine;<h2><b>Brand Searches <&sol;b><&sol;h2>&NewLine;<p>Use apps such as Google Trends and Google Insights to track how many times internet users search for your brand&period; The information you gain will help you predict your social media performance and guide your campaigns&period;<&sol;p>&NewLine;<p>As the volume of searches for your brand fluctuates&comma; you can detect changes that impact your business&period; For instance&comma; a decline in searches my signal negative brand sentiment or new competitors&period; Meanwhile&comma; an increase might indicate that your team has developed an effective strategy&period;<&sol;p>&NewLine;<h2><b>Leads Generated<&sol;b><&sol;h2>&NewLine;<p>Success for your business depends on the flow of new leads into your sales funnel&period; So&comma; measure the effectiveness of your social media campaigns by how many leads they create&period; You can begin measuring lead generation by tabulating social interactions as well as social referrals to your website&period;<&sol;p>&NewLine;<p>Because of the complicated nature of the lead generation metric consider measuring it with the aid of a third-party application&period; This will help you accurately track the source of your leads so you can focus on your most effective channels&period;<&sol;p>&NewLine;<h2><b>SEO<&sol;b><&sol;h2>&NewLine;<p>Every wholesome marketing plan needs an effective SEO strategy&period; When you publish optimized content to your website&comma; you can attract steady streams of visitors from search engines&period; When your visitors arrive on your site&comma; you should give them a chance to &&num;8220&semi;follow&&num;8221&semi; your brand and &&num;8220&semi;like&&num;8221&semi; and share your material&period;<&sol;p>&NewLine;<p>Prominently placed social media icons on your pages to encourage their use&period; As your website traffic increases&comma; so will your social signals&period; Generally speaking&comma; your SEO can become a primary driver of your social media strategy&period;<&sol;p>&NewLine;<h2><b>Sentiment<&sol;b><&sol;h2>&NewLine;<p>What people say about your brand can impact your success&period; Therefore&comma; measuring brand sentiment is essential&period; After all&comma; negative comments can go viral&comma; causing long-lasting public relations issues&period; To put it differently&comma; you should do everything possible to maintain a good reputation&period;<&sol;p>&NewLine;<p>Find a good tool that will help your business measure this metric&period; In addition to having the opportunity to mitigate negative publicity&comma; this information can also help you capitalize on positive sentiment&period;<&sol;p>&NewLine;<h2><b>Engagement<&sol;b><&sol;h2>&NewLine;<p>Measuring engagement requires you to monitor numerous actions by social media users and your marketing team&period; This metric can determine the popularity of your content and the quality of your social dialog&period; This matters because people tend to like engaging with their favorite brands on a personal level&period;<&sol;p>&NewLine;<p>Boost this metric by focusing on the human element of social media&period; So&comma; share interesting and entertaining content and actively participate in dialogues&period; By&comma; monitoring this metric&comma; you can determine the effectiveness of your tactics and take corrective action when necessary&period;<&sol;p>&NewLine;<p>In conclusion&comma; social media is essential to your success&period; By monitoring the above essential metrics&comma; you can optimize the use of your resources and tweak your activities to maximize ROI&period;<&sol;p>&NewLine;

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