Social media has become the favorite place for marketers and advertisers to conduct their online marketing. 90% of internet users have been using social media platforms for various purposes. But the core is to communicate with other people from different areas and time zone. Now people have been arguing about which is the best platform to market their business. Before going further, let’s take a look at the facts below.
Facebook is the most popular social media platform in the world. It has approximately 2 billion active users. Amongst the social network platforms, Facebook is the no.1 most often used social media. Of course, folks can also rely on the other platform like Linkedin, Twitter, Google, and so on.
Facebook has been providing an ample platform for marketing too. Facebook page has come in handy for independent business owners. No matter what scale of your business, you could use your Facebook page to interact with your target audience. Here you could share the photos, videos, text, and combined content to draw their attention. The menu bar in the Facebook page consists of general information, the location of the shop, web address, store, and so on. You can even upload your product details on the Facebook page so that the buyers can buy them from Facebook.
Facebook is a perfect platform for brand awareness and business promotion. The Facebook Ads, for instance, gives you an opportunity to reach the audience individually. With the help of Facebook Ads, you can promote your business based on the viewer’s demography. You could filter the audience based on their age, interest, gender, geography, hobbies, and so on. The good thing in the Facebook ads, you could set the ads campaign based on your budget.
Meanwhile, Google is also the biggest platform in the world. It is the most popular search engine as well. Many businesses use Google ads to be at the top of the search page. Google Adwords can help you to show your ad and improve your business to the target audience. It comes with the keyword planner which will give you suggestions of the best keywords that your audience will likely type on their search engine box. The good thing about Google ads is that your business will come to the top search page result although you don’t do the SEO rigorously. Your ad can overlap your competitors.
Running ads on both platforms is a no-brainer. There is no definite answer about which one is better. It will depend on your needs. After all, Facebook and Google are entirely different platforms. If your focus is on social media, use Facebook ads. If you have a higher budget and want to beat your competitors out there, try Google AdWords.