Every sector of business is gradually expanding and eventually compels organizations to experience tough competition posed by potential rivals in the same industry. In this case, channel letter signs are indicators of an organization and ensure that a company stands above the canopy of other competitors rather than being mere decorative stuff.
Understanding channel letter signs
A three-dimensional pictorial component, channel letter appears with a separate illumination and structure. Cumulative presentation of letters and numbers in combination with special characters forms channel letter signs. These signs are extensively flexible and can be developed by using a wider variety of font, size and colors.
Types of channel letters
Open channel
These types of channel letters come with internal lighting in which case fonts are either open or have a transparent plastic face. In this type of channel letters, there can be seen a significant shift in appearance during daytime and night. However, reflective color needs to be included to increase illumination.
Close faced channel letters
Either pigmented or decorated plastic of contrasting color constitutes the anterior part of the letters. Almost all types of color can be achievable with the combination of pigmented plastics, light sources and vinyl films. Although, precautions are requisite to match the proper color light source with opted face color.
Reverse channel/Halo lit channel letters
In this case, channel letters are built in such a way that light reflects from the back of the letters with the effect of washing mounting surface with light. This type of lighting can provide a halo light effect around the letters making a clean and striking appearance. The color of the lighting can change that adds more elegance to it.
Colour changing LED channel letters
This type of letters are relatively new and applies RGB properties of LED lights that are capable of creating millions of color. Two types of color-changing LED channel letters are present namely, exposed LED channel letter and white Plexi face channel letter.
Apart from channel mentioned above letters, there are also several other channel letters such as cast aluminum and cast bronze channel letters, flat cut channel letters made of aluminum, brass, copper and bronze and so on.
Why channel letters are so popular?
Being both eye-catching as well as professional, channel letters are preferred choice for the majority of the store owners. One may see channel letter signs be comprised of national brands and chains due to their effectiveness in brand awareness programs. As a consequence, these signs have become mandatory one for retailers, grocery stores and restaurants to elevate brand recognition.
Channel letter signs can “stall and attract ” customers, which has been desire for every store owner. Sophisticated, well-decorative and illuminating channel letter signs are resemblance of good business and subsequently increases consumer influx.