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Here Are 5 Ideas To Do Your Keyword Research Like A Pro!

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<p style&equals;"text-align&colon; justify&semi;">If you have been browsing the internet for a while&comma; you <em>probably<&sol;em> know what a keyword is&period; And if you were following our blog&comma; you <em>definitely<&sol;em> know what a keyword is&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">We have discussed keywords and keyword research previously&period; But let’s say that was the tip of the iceberg&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The search engine algorithms are evolving&comma; and you need to up your keyword research game&period; Keywords are more than words related to your business&period; It is 2018 and SEO now focuses on semantics&period; It is about understanding the intent of the searcher&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">You can&&num;8217&semi;t spend money on keywords that have zero connection to how your prospects want to interact with your business&period; If you don’t find the right keywords&comma; your competitors will&period; You’ll be standing right here watching them climb up the SERPs&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">So&comma; it’s a good idea to have pro tricks up your sleeve and improve your whole digital strategy with better keyword research&period; Before we proceed to the pro tips&comma; let’s have an overview of things you should know before keyword research&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Keyword Research Criteria Are Changing<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Whenever Google changes or improves its algorithm&comma; we hear the death chants for keywords&period; Keywords are far from dead&period; If anything&comma; they have become more important&period; The strategic use of the right keyword throughout your website is still the best way to increase your organic traffic&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">However&comma; the criteria for good keyword research may have changed&period; Semantic latent indexing and voice searches are just two of the factors that have changed the whole scenario&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While you may think that you can pick the most obvious choices from the top of your head&comma; it isn’t exactly the smartest strategy&period; Relevance is just one factor&period; The intent is what is more important&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>A Word about Intent<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The intent is not just about what a searcher is looking for but also why they are looking for it&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Don’t you remember the days when you used to ask &OpenCurlyQuote;what is SEO’ only to be bombarded with a long list of SEO providers instead&quest; Most of them weren’t even in your area&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">We have come a long way from there&period; It is almost like Google knows what’s on our mind&period; It understands the intent and returns the most relevant results&period; It focuses on whether they just need information or want to buy something&period; Your keywords should also be able to identify user intent&period; For that&comma; you have to take your keyword research game to the next level&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">So&comma; how do you find the code that deciphers your users’ intent&quest;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">We have got you covered&excl; Let’s hear those five ideas that will take your keyword research game to the next level&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>1&period; Savor the Alphabet Soup<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The alphabet soup is an interesting trick many pros use&period; It may not be as technical as all those keyword research tools&comma; but it offers solid results&period; It is like summoning the Google genie with the help of its own instant search tool&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Yes&comma; you just type your niche <em>plus<&sol;em> the first letter of the alphabet i&period;e&period; &OpenCurlyQuote;a’ and let Google finish your sentence for you&period; Repeat the same strategy for each letter until you are done with all twenty-six&period; Now you have a list of the hottest long tail keywords for your niche&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Now&comma; this may seem too simple to be effective but it is being used by almost every SEO expert since the day instant search was launched&period; Since it fetches results based on the frequency of searches by the users&comma; it will give you an idea of the most &OpenCurlyQuote;searched’ aspect of your business&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The best thing about the Alphabet Soup Technique is that you might discover not just the right keywords but also the hottest titles for your future blogs&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>2&period; Look for Questions<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Look for the right questions and you will find the right answer to what your best keywords are&period; Quora&comma; Answer&period;com&comma; Stack Exchange are just a few of the places where people come to find answers&period; Try to look for questions related to your niche&comma; and you will have a greater insight into your prospect’s mind&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">What are they interested in&quest; What are they intrigued about&quest; These are just a few of the questions that will help you understand what will attract them&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">You will be surprised by the number of long tail keywords you can extract out of these questions&period; Again&comma; you can use these questions as topics for your future blogs&period; It doesn’t get more SEO friendly than that&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>3&period; Get to the Bottom<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Scroll down the SERP for any search term relevant to your niche&comma; you will see a section that says &OpenCurlyQuote;Searches related to whatever <em>your search term was’&period; <&sol;em>Ask any pro and they will tell you that this section is pure gold&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The terms listed under it are nothing but all the related long tail keywords&period; How did you miss that&quest; Since most people never scroll below the first five searches&comma; we can’t blame you for never finding it&period; You can stop at the list you found right there or you can use each of those terms as the seed keyword and generate more lists like that&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">There you have it – a long list of long tail keywords for your business&period; Again&comma; it’s the Google genie at work&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>4&period; Follow Trends<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Searchers are always looking for different things online&period; Real estate buyers are more interested in a house one season&period; The next season&comma; everyone wants to buy an apartment&period; What once was your best keyword&comma; might not be trending a few months later&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">So&comma; when conducting keyword research&comma; you need to keep an eye on the trends&period; You can use Google Trends to analyze how user interest in a certain keyword has changed&period; You can tell if the popularity is increasing or decreasing&period; You can also see if the popularity is seasonal&period; It will give you a deeper understanding of your own niche&period; This is the information that can help you beyond SEO&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">With Google Trends&comma; you can even discover an array of most popular long tail keywords related to your niche&period; With that said&comma; let us remind you that just like SEO&comma; keyword research is something you will have to analyze and revise from time to time&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">If you want to hire an SEO firm&comma; make sure you ask questions about their keyword hunting strategy before making a final decision&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>5&period; Go for Volume<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Once you have a list of all the <a href&equals;"https&colon;&sol;&sol;marketbuzzasia&period;com">best keywords for your business<&sol;a>&comma; it is time to get down to business&period; Check for search volume and competition&period; Go for keywords that have high search volume but low competition&period; High competition means it is tougher to rank higher for those keywords because they are already being used by a number of competitors&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">There are several keyword research tools you can use to check search volume and competition for each keyword&period; SEMrush&comma; HitTail&comma; and Google Planner are a few of the most commonly used ones&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Remember keyword volume is important for both app store optimization and website optimization&period;<&sol;p>&NewLine;<h1 style&equals;"text-align&colon; justify&semi;"><strong>Conclusion<&sol;strong><&sol;h1>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Keyword research is not as simple as it sounds&period; If you want higher organic hits&comma; you need to get your keywords right&period; You need to think beyond simple tools and brainstormed basic keywords&period; Get more creative with your approach and mix smart strategies with advanced tools&period;<&sol;p>&NewLine;

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