Creating high quality and search engine friendly content is a specialized and time consuming job. In a situation where web pages and websites need to be optimized for high ranking, the task of SEO (search engine optimization) becomes even more critical. Securing a high rank is important for any website owner as it ensures higher chance of visibility. Without enough visibility the chances of creating market awareness and brand building becomes less. The purpose of creating a website gets defeated and the investment towards it gets wasted.
To make a web page search engine friendly and ensure a sufficiently high rank it is essential to have it optimized. This optimization must be done in accordance to certain guidelines set by search engines. This is wherein the involvement of a SEO expert becomes important. Hire dedicated SEO expert to have your website optimized and perpetually high ranked to ensure continuous flow of visitors.
Functions of an SEO Expert:
Keyword research – A SEO expert must always be well conversant with keywords. These are words or phrases that should appear in your content to make it search engine friendly. A bank of keywords should always be maintained. Certain keywords are ranked high while others are not so. An expert needs to be thoroughly aware of these. Once these keywords are identified they should be used strategically in your content. There is an optimum number of usages of these and also their distribution pattern. Excessive inclusion of keywords results in stuffing and affects the quality of your web page adversely.
Creating quality content – After keywords are identified, contents should be created using these keywords and their occurrence should appear natural. Under no circumstance their usage must not appear forceful. Contents should be informative and attractive. Though a visitor is initially fascinated by the appearance of a web site, the interest gets arrested only by good quality content. Content not only needs be informative but written in lucid language so that it is comprehensible to an average reader.
Quality link building – Link building is another crucial job of an SEO expert. Effective link building could increase your SEO score by even up to 80 percent. Placing links in other similar websites increases the chances of visitors navigating to your website. These links not only help visitors of other similar websites to navigate to your page, but also improves your ranking. Internal linking is achieved in two ways: i) content linking, and ii) permanent navigation linking.
Image SEO – Images are an integral part of a web page as they improve the visual quality. Images are the primary attraction for a new visitor to any website. As contents have a unique title so do images. Every image mandatorily carries a title. For an SEO professional it is vital to optimize these images through their titles. Optimizing an image follows the same principle as optimizing contents. It is always advisable to use keywords in these titles.
On-page and off-page optimization – A SEO expert should be adept in handling on-page and off-page optimization techniques. As the name suggests, on page optimization is done on the page itself. An expert must be able to execute all the aforesaid as part of on-page optimization process.
Off-page optimization procedures include blog posting, article submission, press release creation, and inviting guest postings. All these postings should be a part of your website. These postings should be regular as that enhances your ranking and contributes to greater visibility.
In today’s age of social networking, it is always desirable to connect your web pages with networking sites. Linking to the more prolific members of these networking sites gives an inroad in others accounts. A significant influx of visitors’ traffic could be ensured by hooking on to social networking sites.
Choosing a SEO Professional:
To hire SEO expert is a difficult job taking into consideration the elaborate functional expertise the profile demands. Placement consultants could be a source of these professionals. These consultants conduct a preliminary round of interview before actually recommending them for postings.
Training institutes and technical colleges are other sources of SEO professionals. Being fresh from colleges, they are familiar with the latest tools in search engine optimization and are thus in great demand across industries.