<p>In this age of cut-throat competition and rapid technological advancements, most businesses acknowledge the importance of having a website as an effective tool to reach out to consumers. The trends of conducting business have radically changed over the years; instead of picking up the phonebook to locate a business, consumers are increasingly using the Internet to search for products and services that appeal to their interests.</p>
<p><img class="alignright size-medium wp-image-328" title="web template" src="https://incrediblemag.com/wp-content/uploads/2012/10/web-template-300x225.jpg" alt="" width="300" height="225" />These changing trends call for a transformation in the way companies operate as well. To cater to changing customer needs, a website has become an extremely important tool. A high-quality website that is professional-looking and facilitates interaction between the customers and the company is a must for any business to stand out from its competitors. Now, this is where free website builders come into play.</p>
<p><strong>What are Website Builders?</strong><br />
Website builders are specialized tools that allow individuals or firms to create professional-looking websites, without having to manually edit them. Website builders fall under the category of tools offered by web hosting companies, or they can be independent software which users can run on the computer to create off-line pages, and then publish these pages on a particular host (commonly known as ‘website design software’).</p>
<p><strong>Benefits of Using Free Website Builders</strong><br />
Using free website builders has numerous benefits over building a website the traditional way. Here are a few of them:</p>
<p><strong>Zero Cost</strong><br />
The fact that it is free is undoubtedly the biggest benefit of using a free website builder. Individuals who want to set up their personal websites or companies with limited budgets can greatly benefit from free website builder in the sense that it allows them to create a proper website, and that too without spending a single penny. Although it may not be a full-featured website, it is usually sufficient to get you started and generate some money before you invest in a full-fledged, professional website.</p>
<p><strong>No Manual Coding Required</strong><br />
Thanks to free website builders such as those on http://www.irdb.com/free-website-builders/, website-building is no longer confined to those who are proficient in HTML or website coding! With a free website builder, you can easily create a professional and interactive website in no time at all by choosing from thousands of pre-defined templates. Website builders provide a lot of flexibility to users; it means, you can create a website that perfectly complements your business and goes with the brand image.</p>
<p><strong>Customized Website</strong><br />
Customization is another major benefit offered by free website builders. If you hire and pay a designer to build your website, chances are that it won’t be exactly what you are looking for. Website designers pretty much work in their own way, simply with a set of basic instructions and requirements from the client. With free website builders, however, you can control each and every detail of your website and design it exactly the way you want it. Moreover, using website builders allows you to make changes to your website whenever you wish to do so. Also, most of the free website builders such as http://www.irdb.com/wix/ &#8211; offer additional features as well (e.g. ability to add blogs, creation of mobile sites etc.) apart from simply building a website for you, thus resulting in greater flexibility.</p>