We have reached a point in time where all disciplines are going online. This is understandable as the benefits of being up on the Internet is as clear as a crystal. But anyone who seeks to be on the World Wide Web should know that going online has its challenges especially in the realms of Search Engine Optimization.
The fight for the top spot in the Search Engine Results Page is a tough one, and this is true even for a Physiotherapy website. SEO for Physiotherapists is very crucial to make sure that your business or service is being found by your target customers on the internet. Companies big or small should invest in SEO and other digital marketing strategies to promote their website.
To help you out in making the most out of your goal to go online, here are some of our tips:
Choose the Right Keywords
The fundamental principle of SEO is in the ability of users to find your site using search terms or keywords. It is therefore vital that you are able to select the best keywords that can be used to search for your site.
Keyword research is so important that you will need to spend time on this even before you conceptualize on the content. You would not want to force keywords into your content. You would want it to flow naturally within your content, but you should also consider that the keyword should be exactly what a lot of users would be typing.
What you should do is to list down possible keywords and use Google AdWords to assess which ones you should use.
Ensure Your Headings are SEO-Friendly
Your keywords should be strategically placed on your content. You should position it such a way that it integrates smoothly with your content. One of the usual practices is for the keyword to be placed on headings, and this actually quite a good idea.
A header, or your content’s title, is the first thing that your readers would see. A header also has an impact on whether a user would bounce away as quick as the page loads. So a well-researched keyword could help you invite your visitors to read your content.
Create Unique and Quality Content
It is essential that your content is not copied from any other site. Not only does this pose legal consequences, but doing so would tell a lot about the kind of business that you are. Coming up with your original content is a sign that you put the effort in all the things that you do.
Quality, however, is also required of you. Typographical and grammatical errors are very cringe-worthy so make sure that you ensure to proofread your work. And most importantly, make sure that your content makes sense and adds value to your readers. Otherwise, what else are you writing for?
Focus on your Audience
When you write content, make sure that you keep in mind that the purpose of your content is to inform your readers. As a Physiotherapy website, you are expected to show your knowledge when it comes to the subject matter. Do not waste time on content that is purely for SEO purposes.
Your content should prove that you are a reliable resource when it comes to your field. Doing any less would lessen the trust not only on your website but also on your business. It really is important that you write intelligently and with the audience in mind.
Make use of Images and Optimize them
Images, at the very basic, may read a bit easier. This is a fact that we know for reading books. The same is true for web content. Putting in images make reading your web content an easier thing to do.
Other than that, images have also become an important element of SEO. Images can be optimized to help not only readers but web crawlers understand what a page in your site is all about. With this said, make sure that you optimize your images efficiently by using ALT text that describes what the image is about. Your keywords can serve as the ALT text as well.
Please note, however, of the best practices for using images such as only using high-quality and related images that you have the rights to use.
Consider the Length of Content
The length of your content is also important. You shouldn’t go for content that is too short or one that is too long. While the number of words usually depends on the kind of content that you are writing, a good range of words, in general, is between 500 and 2000. Exceptions may happen but this should be done with much discretion.
It basically boils down to consistency. You should maintain a word count that you can maintain. Again, there may be cases that call for more or for fewer words, but for most cases, you should stick within a reasonable range.
Make it Readable
A lot of writers forget that purpose of your content is that it should be read by your target audience so make sure that you keep that purpose in mind. A lot of writers come up with content that ends up becoming unreadable because the purpose has left his mind, and he has only focused on writing just for the sake of writing.
Purposeful writing takes into consideration the ability of content to be read and to be understood. Make sure that you keep your content readable in order to keep your readers coming back for more.
Some reminders that you should keep in mind is that you should keep your sentences and paragraphs short. Make them too long and your risk confusing your readers.
The Bottom Line
Content has a large role to play in Search Engine Optimization. This is true for all kinds of websites, including about Physiotherapy. The tips above are basically applicable for all kinds of website, and should also be implemented in your site if you aim to make the most out of it.
Always remember that all your SEO actions have an impact on the success of your website. Content is just one aspect – make sure you do it right.
John Vuong is the sole owner of Local SEO Search Inc., One of the Top SEO Companies in Canada. John’s mission is to help local business owners improve their online influence so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.