Negative SEO is the result of backlinks to your website from low quality or spam websites. This could be a tactic of aggressive competitors or simply a work of spammers. No matter the reason, when your website has a lot of low quality backlinks, Google could push you down the SERPs (Search Engine Result Pages).
You have put a lot of effort in your search engine optimisation strategy. You don’t want bad backlinks to hurt all your good work. For best results, hire a reliable SEO agency Manchester.The agency can quickly work at undoing the effects of negative SEO and get your website back on the right track. Here are some things that can help.
Updates
The very thing you can do to prevent negative SEO is to identify spam backlinks as soon as they happen. Subscribe to Google Webmaster Tool daily notifications. Among other things, the notifications will include a summary of all new backlinks. This way, you can take note of spam backlinks before they affect your rankings. Like the cliché goes, prevention is better than cure. So take note of spam backlinks before they spread their negative effects, and control the situation.
Report
Google makes use of popular review sites such as Yelp when analysing search results. Be sure to keep up with these channels to detect false reviews and report them instantly. This will ensure that your website is not affected by the work of aggressive competitors who simply want to tarnish your reputation. Quick and swift action is the best antidote to fake reviews. So keep an eye and take action quickly.
Disavow
If your polite requests for removing backlinks fail, your last resort option is disavow such domains. Google gives domain owners the power to block domains that seem to violate their algorithm rules and regulations.
Monitor Good Backlinks
Spend some time keeping track of good backlinks. If spammers attack your best backlink websites, it can have an impact on your site’s SEO. Keep up with the action by monitoring your top backlink referrals.
Hire an Expert SEO Agency
Consistently maintaining your SEO rankings is a lot of work. It is work that can sometimes take time from your core responsibilities. Hire a professional Manchester SEO agency to keep negative SEO away and to derive maximum results from your SEO campaign.
Contact Blue Whale Media today for a free consultation.