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Manual vs Automated SEO: The Pros and Cons Of Each

Manual vs Automated SEO: The Pros and Cons Of Each

<p style&equals;"text-align&colon; justify&semi;">You may have created a great website&comma; but if you’re not managing to get any traffic to it&comma; what’s the point in paying for it to be online&quest;  As you probably already know&comma; SEO is one of the easiest ways to drive traffic to a site&comma; and it’s also cheaper in the long term than PPC and other forms of advertising&period;  There are two different approaches to SEO&comma; manual and automated&comma; and we are going to explore the pros and cons of each in this article&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Manual SEO<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Manual SEO basically involves a team of experts&comma; or an individual&comma; implanting various on-page and off-page strategies to boost a site’s visibility in the search engines&period;  The main negatives of manual SEO are that it is incredibly time consuming&comma; and it requires a lot of effort to do&period;  This is why most businesses outsource this task to dedicated SEO companies&period;  Manual SEO also isn’t cheap as you’re not only paying for the time that it takes to complete the process&comma; but you’re also paying for the expertise of those who do it&comma; and their large databases&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">That said&comma; manual SEO has some important advantages&period;  For a start&comma; you have full control over your SEO practices&comma; so you can ensure everything you are doing is above board&period;  You can hand pick the sites you build links on&comma; you can ensure the content you publish is high quality and relevant to your business&comma; and you generally get a higher level of service than you do with automated SEO&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Automated SEO<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Automated SEO uses software to build links&period;  You can check out this marketing automation buyers guide to find out more&period;  Automated SEO requires very little effort and so it is much cheaper to complete&period;  It makes it easier to handle tedious tasks like website audits&comma; keyword density checks&comma; building tags&comma; and checking for broken links&period;  It also makes analyzing your competitors’ SEO strategies easy and gives you up to date analysis on your own campaigns&period;  Finally&comma; automated SEO lets you schedule tasks&comma; enabling you to complete jobs in advance&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The main disadvantage of automated SEO is that if it’s not monitored correctly&comma; you may end up building low quality&comma; spammy backlinks which can lead to problems with the search engines&period;  The majority of SEO software focuses on building as many links as possible without considering the quality of these links&period;  And&comma; most links built this way are not incorporated in articles of quality&comma; so you’ll receive very little traffic through the links themselves<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;">Which is Best&quest;<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Most businesses find that using a mixture of automated and manual SEO is the best solution for them&period;  Automated SEO can be a great help in analyzing your SEO as well as your competitor’s&comma; and it can also help you to build SEO strategies and schedule jobs in advance&period;  However&comma; while these are all advantages&comma; it’s always a good idea to work with an SEO company too in order to ensure you are building quality links that won’t get you in trouble in the future&period;<&sol;p>&NewLine;

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