Incredible Mag

Online CRM System. Pros and Cons of Best Ones

Online CRM System

Customer relations is the classic pillar of success at every company. The more effectively your organization services your customers, the more likely they are going to be satisfied with your service and become the brand advocates of your company. Respectively, a strong Customer Relationship Management (CRM) software solution is vital for companies on the lookout for the long term success. As there are billions of businesses out there, there are also a wide range of CRM systems. Cheap CRM solutions are often missing necessary features, while their competitors with bigger price tag offer more features thus justifying their pricing policy. The good news is that the price variations from vendors of top-tier CRM tools are not extreme, meaning that if your organization does need a full featured CRM solution, it’s not going to cost you more than you can afford, while if you feel that the whole set of features is overwhelming for your business, you can still save money by purchasing a smaller package. This list includes the top CRM solutions available on today’s CRM market, and outlines the pros and cons of each of them.

Bpm’online

Bpm’online is a process-driven cloud-based software for automating the marketing, sales and service efforts. The core value of bpm’online products are the out-of-the-box processes that navigate users through the most effective actions needed to streamline communication with customers, organize databases and build the most effective processes to help them boost sales and loyalty. Bpm’online provides a user-friendly interface with social look and feel which helps users to stay focused on what’s relevant. It helps users to bring together all their customer information in a single platform that enables them to build a customer-centric business.

Pros:

Cons:

Microsoft Dynamics

Microsoft Dynamics CRM is a customer relationship management software solution developed by Microsoft Corporation. Out of the box, the product focuses mainly on Marketing, Sales and Service sectors. Microsoft Dynamics CRM offers such features as: sales force automation, marketing automation and planning, social listening and engagement, customer service and analytics.

Pros:

Cons:

Salesforce

Salesforce is a customizable CRM platform that helps users to gather information and activity in one place, as well as provide more insight into the external and internal processes with dashboards and reports. Salesforce features list includes: dialing capabilities, map with travel instructions that provides contact information and directions for contacting customers as well as real time alerts that allow users to know when they receive an important email or any other event or upcoming deadline.

Pros:

Cons:

Base CRM

Base is another increasingly popular CRM solution which features a crisp interface while helping users to focus only on most critical items. Base CRM helps users to capture, organize and properly track leads by funneling them to Base from your website, spreadsheet, or a marketing automation platform. Base also provides an analytics so users know which lead sources convert better thus preventing them from being left behind.

Pros:

Cons

It can be very challenging to decide which CRM solution is right for you organization or team, especially since this app has to handle all your sensitive data and automate core processes. Feel free to run an experiment; you can try out the trial version of each of them and choose the one that seems to be the most interesting for your organization so you can see if it meets your needs.