Optimizing Your Landing Pages for SEO

Sandra M

7 years ago

You already know how important it is to optimize your website for search engines&period; But have you been applying the same principles to your landing pages&quest; If not, you could be losing out on valuable traffic and conversions&period; &NewLine; &NewLine;Your landing pages can show up in search engine results, just like the regular pages on your site&period; And optimizing your landing pages isn&&num;8217&semi;t much different than optimizing your homepage or blog posts, although there are a few key differences to keep in mind&period; Here&&num;8217&semi;s how you can make your landing pages search-engine-friendly so they&&num;8217&semi;ll work harder for your business&period; &NewLine;Are Your Landing Pages Worth Optimizing&quest;&NewLine; &NewLine;Optimizing your landing pages can work very well &&num;8212&semi; but it&&num;8217&semi;s not always worth the effort&period; It depends on whether your landing page is permanent&period; &NewLine; &NewLine;For example, suppose you&&num;8217&semi;re running a short sale&period; You&&num;8217&semi;re planning to take down the landing page for the sale after it&&num;8217&semi;s over&period; In this situation, optimizing the page probably isn&&num;8217&semi;t worth your time&period; &NewLine; &NewLine;There&&num;8217&semi;s one exception to this rule of thumb&period; If you run the same sale on a regular basis, such as an annual Black Friday promotion, you should leave your landing page up and optimize it&period; Pages like this are a good long-term investment, even if you don&&num;8217&semi;t use them all the time&period; &NewLine; &NewLine;If you have landing pages that you keep active all the time, you should definitely optimize them&period; This can make a significant long-term difference in how well the pages perform for you&period; In fact, you should treat these pages with the same attention to detail that you&&num;8217&semi;d give any other page on your website&period; &NewLine;Finding Keywords for Your Landing Pages&NewLine; &NewLine;Just like regular SEO, SEO for landing pages relies on well-researched and well-placed keywords&period; You can do keyword research for your landing pages the same way you would do it for any other page&period; &NewLine; &NewLine;Start by considering your audience and their needs&period; Think about what kind of prospective customer you want to find your page&period; Ask yourself what problem they have and how your business can solve that problem for them&period; &NewLine; &NewLine;Keeping your audience in mind, write a list of potential keywords that relate to the product or service you provide&period; You can use online tools like Google&&num;8217&semi;s keyword planner or Answer the Public to supplement your own ideas&period; Don&&num;8217&semi;t worry about finding the perfect keywords yet &&num;8212&semi; just brainstorm and capture all your thoughts on paper&period; &NewLine; &NewLine;Next, consider how much competition there is for the keywords you came up with&period; Your best bet is to use long-tail keywords &&num;8212&semi; that is, keywords with lower search volume but a lot of specificity&period; &NewLine; &NewLine;Finally, work your keywords naturally into your copy&period; Don&&num;8217&semi;t forget to include them in your title tag, headers, and meta description as well&period; &NewLine; &NewLine;Used correctly, your keywords should enhance your copy&period; Here is an example of a landing page with well-optimized keywords and text&period; Be careful not to stuff your page with keywords, or your copy won&&num;8217&semi;t look natural to Google or your readers&period; &NewLine;Getting Backlinks for Your Landing Pages&NewLine; &NewLine;Keywords are only half of the SEO equation&period; Backlinks are the other major thing you need to think about&period; It&&num;8217&semi;s harder to get backlinks to landing pages than to other types of page, but even one or two can give you a boost in SERPs&period; &NewLine; &NewLine;The best way to get a backlink to your landing page is to ask&period; Reach out to your connections and see if they&&num;8217&semi;d be willing to help you out with a link&period; Another tried-and-true way to build backlinks is to guest post on other people&&num;8217&semi;s blogs&period;&NewLine;&nbsp&semi;&NewLine;SEO takes a lot of time and effort, but don&&num;8217&semi;t give up&period; When you start noticing the results, you&&num;8217&semi;ll be happy you climbed up that mountain&excl;&NewLine;&nbsp&semi;&NewLine;&nbsp&semi;&NewLine;&nbsp&semi;&NewLine;