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SEO Considerations Of Website Redesign

<p style&equals;"text-align&colon; justify&semi;">Eventually&comma; you need to redesign your website&comma; especially if the competition has performed major facelift to their designs&period; If you refuse to perform immediate redesign&comma; you could actually become an obsolete creature in the industry&period; Website redesign project&comma; is much more than just changing the visual appeal of your website&comma; you may also need to perform coding and structural modifications as well&period; A major redesign project may involve migrating your website to a CMS platform&period; However&comma; there are numerous SEO consequences of making such a change&period; There could be SEO implications of changing the core of your website&period; You may still use the same domain name&comma; but the internal URL structure may change completely&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">On websites with older PHP-based platform&comma; the URL format may appear random&comma; with different combinations of letters&comma; symbols and numbers&period; CMS has more structured URL format&comma; often with only the webpage titles as the URL name&comma; behind the domain name&period; In order to fix this issue&comma; you need to perform 301 redirect&comma; which not only redirect the URL&comma; but the SEO juice as well&period; It means that old webpages with new URL structure won’t lose their SEO benefits&period; However&comma; you may need to perform this task manually and if there are already hundreds of webpages in your old websites&comma; you may need to allocate a few days of work to configure the 301 redirect properly&period; After migrating to a CMS format&comma; you should use the new URL format in your future linkbuilding projects&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Website redesign also involves changes in site architecture&period; It may be needed if you discover various inefficiencies that need to be remedied&period; The overall website infrastructure will need to be changed and we should consider various key elements as well&period; As an example&comma; your website may have inefficient structure that needs to be changed&period; Some components of the website may also need to featured more or less prominently depending on the requirements&period; Finding out the most successful webpages of your website should be quite easy&comma; you may use analytic tools to find out websites with the highest traffic&period; It means that you need to showcase these webpages better to further improve their traffic potentials and they may get more traffic as a result&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Website redesign may also include content optimization&period; After a few years&comma; you may find out that specific keywords have fallen out of favour in the industry and new keywords have more significant trends&period; Your keywords usages may also be inefficient and you need to better improve the overall placements&period; Keywords can’t be overused&comma; so you need put them strategically all over your content and websites&period; However&comma; you should be careful about changing the content&comma; because there are some keyphrases or paragraphs that become the entry ways to your website through search engines&period; Removing them may cause you to lose some traffic&period; Analytic tools should allow you to determine what keyphrases that people use to enter your website&period; In fact&comma; you may use the same keyphrases to create another article to further use their potentials&period;<&sol;p>&NewLine;

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