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SEO Services You Can Expect from A Professional Agency

<p style&equals;"text-align&colon; justify&semi;"><em>&OpenCurlyDoubleQuote;On a broad scale&comma; I see SEO becoming a normalized marketing tactic&comma; the same way TV&comma; radio&comma; and print are traditionally thought of as marketing tactics&period;” – Duane Forrester&comma; Senior Product Manager&comma; Bing<&sol;em><&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Search Engine Optimisation is gaining traction in the Digital Media Marketing space as a valid&comma; bona fide way of increasing a brand’s exposure&comma; and by extension&comma; improving sales figures&period; The latest statistics published by HubSpot add weight and validity to this statement&period; Some of the more pertinent stats are as follows&colon; &OpenCurlyDoubleQuote;<em>53&percnt; of marketers say blog content creation is their top inbound marketing priority<&sol;em>&period;” Furthermore&comma; companies that published more than 16 blog posts each month increased their traffic by 3&period;5 times more than companies who only blogged once per week or less&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>The tenets of Search Engine Optimisation<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Before we look at what SEO services&comma; SEO Malaysia offers&comma; let’s look at some of the basic principles of SEO&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The main purpose and function of SEO is to optimise your website to improve your target audience’s experience&semi; thereby encouraging them to become repeat customers&period; Additionally&comma; potential customers need to find your website when they search for related keywords on any one of the search engines such as Google&comma; Bing&comma; and Yahoo&period; The choice of niche keywords and associated content marketing also falls under the SEO&&num;8217&semi;s umbrella&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>What you can expect from a Professional SEO Agency<&sol;strong><&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">SEO is made up of two branches&colon; On-page and off-page SEO&period; When a client arranges for his website to be evaluated and recommendations to be made&comma; the SEO will first look at how the website and copy can be improved&period; He looks at elements such as keywords&comma; internal links&comma; image tags&comma; broken links&comma; and meta descriptions&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">New and existing keywords are recommended on the basis of what the brand&&num;8217&semi;s target audience are searching for&period; If there are images without tags&comma; then these need to be added&comma; and meta descriptions need to be added to each web page&period; Additionally&comma; broken links need to be corrected and internal links need to be optimised&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Off-page SEO consists of methods that are used to drive traffic to the client’s website and&comma; to increase the website’s ranking on the Search Engine Results Page &lpar;SERP&rpar;&period; The methods of improving a website’s ranking on the SERP is to use link building&comma; content marketing&comma; and social media marketing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The SEO will recommend a link building strategy based on keyword research&period; Guest Post blogging and content marketing will be used to link the client’s website URL with its associated keywords&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Finally&comma; the SEO will add a social media strategy to raise brand awareness&period; Facebook has a global reach of about 1&period;5 billion people&period; No other platform comes even close to Facebook’s market penetration&period; With these figures&comma; Facebook can add an extra dimension to your brand’s SEO campaign&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">However&comma; it must be noted that we are talking about paid Facebook advertising campaigns&period; Because of the high volumes of content that are posted daily on social media&comma; it’s very difficult for your content to be noticed by your target audience above the daily noise&period;<&sol;p>&NewLine;

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