Incredible Mag

Social Media Branding Strategies You Should Know

<p style&equals;"text-align&colon; justify&semi;">With so many different social media platforms available and with heavy competition represented on all of them&comma; it can be difficult to set your brand apart from the many others and carve out your place on Twitter&comma; Instagram&comma; and Facebook&period; Sometimes the issue is that your logo and brand is not being represented the way you desire on social media&period; If you’re looking to improve your branding strategies to better your results&comma; we have garnered some suggestions for you&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Visual branding is extremely important<&sol;strong>&period;<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;"><u>Visuals<&sol;u> play a significant role in social media branding&period; If each of your social media profiles differs or looks as if they are owned by a different company&comma; consumers will sense a disconnect&period; Your branding should be consistent across all channels&comma; allowing your consumers to recognize your company no matter what app they’re using or what site they frequent&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Your company logo is the first glimpse that consumers have into your company&comma; and they help your consumers to understand what you are all about&period; A logo usually combines several different elements to paint an overall picture of your brand&comma; with each feature displaying something unique about your brand identity&period;<&sol;p>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li><strong>Color&period;<&sol;strong> Choosing your <u>color palette<&sol;u> is critical to accurately represent what you want to portray about your business&period; Keep it classic&comma; simple&comma; and avoid trendy combinations that may fall out of favor too quickly&period; Color has been shown to not only affect people’s moods but also buying decisions while shopping&period; Warm colors like red&comma; orange&comma; and yellow are warm colors that evoke feelings of optimism and energy&period; Cool colors like green&comma; blue&comma; and purple are usually associated with spirituality and health&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li><strong>Fonts<&sol;strong>&period; You may decide to represent your company with a logo that uses both text and a symbol&period; If you decide to use lettering&comma; you will need to choose a font&comma; keeping in mind that fonts carry with them an emotional punch and are associated with particular perceptions&period; Script typefaces&comma; for example&comma; are often perceived as sophisticated and classy&comma; while display fonts can be perceived as amusing and friendly so <u>build your brand with carefully selected font types<&sol;u>&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;<ul style&equals;"text-align&colon; justify&semi;">&NewLine;<li><strong>Symbols<&sol;strong>&period; Choosing to use a symbol has its advantages&comma; as long as you remember that artistic representations that require people to look and interpret need to be &OpenCurlyDoubleQuote;easy to read&period;”  Without a dependency on text&comma; it will not be language bound&comma; but keep in mind that images and icons can have different meanings in different cultures&period; Be sure to research your symbol beforehand so that it truly represents the story of your business or your product&period;<&sol;li>&NewLine;<&sol;ul>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Choosing the right networks are a critical decision<&sol;strong>&period;<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Gaining traction on social media means knowing which platforms are best suited for your purposes&period; With hundreds of social media apps available and brand new ones popping up on a daily basis&comma; businesses may be at a loss to know which ones are best and may be tempted to engage with many &lpar;or all&excl;&rpar; of them&comma; creating a whirlwind of activity like <u>attaining Instagram followers<&sol;u> or making daily Facebook or Twitter posts that are less than productive in their results&period; Your job should be to find the networks that closely align with your brand’s image and its goals&comma; reducing the amount of time and effort required to make real progress&period; Don’t forget to promote your sites by informing business associates&comma; employees&comma; and even social media users of the new platform you are using&period;<&sol;p>&NewLine;<h2 style&equals;"text-align&colon; justify&semi;"><strong>Create consistent and interesting copy for your social media sites<&sol;strong>&period;<&sol;h2>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Many social media sites are excellent choices for <u>curating content<&sol;u>&period; Curating is a means by which you can provide information and build your sense of expertise while providing a steady flow of social media posts that will gather interested readers&period; Because blog posts&comma; videos&comma; and other content will allow you to build a community of consumers without being self-promotional&comma; you are more likely to see the benefits of creating consistent and interesting copy&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Rather than filling your Facebook or Twitter timeline with random mixes of posts&comma; streamline your efforts around a few topics that are pertinent to your business&comma; your industry&comma; or your company&period; Make sure to find content that is closely related to your area of expertise&comma; so it does not seem out of place or arbitrary&period; Be sure to post regularly so that your users can avail themselves of regular&comma; relevant posts that interest them&period; Your social media followers will come to read or view&comma; and hopefully stay to purchase&comma; eventually converting viewers into loyal consumers&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">What are some social media strategies that you have found particularly useful in your business’ marketing plan&quest; Feel free to share below&period;<&sol;p>&NewLine;

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