With so many different social media platforms available and with heavy competition represented on all of them, it can be difficult to set your brand apart from the many others and carve out your place on Twitter, Instagram, and Facebook. Sometimes the issue is that your logo and brand is not being represented the way you desire on social media. If you’re looking to improve your branding strategies to better your results, we have garnered some suggestions for you.
Visual branding is extremely important.
Visuals play a significant role in social media branding. If each of your social media profiles differs or looks as if they are owned by a different company, consumers will sense a disconnect. Your branding should be consistent across all channels, allowing your consumers to recognize your company no matter what app they’re using or what site they frequent.
Your company logo is the first glimpse that consumers have into your company, and they help your consumers to understand what you are all about. A logo usually combines several different elements to paint an overall picture of your brand, with each feature displaying something unique about your brand identity.
- Color. Choosing your color palette is critical to accurately represent what you want to portray about your business. Keep it classic, simple, and avoid trendy combinations that may fall out of favor too quickly. Color has been shown to not only affect people’s moods but also buying decisions while shopping. Warm colors like red, orange, and yellow are warm colors that evoke feelings of optimism and energy. Cool colors like green, blue, and purple are usually associated with spirituality and health.
- Fonts. You may decide to represent your company with a logo that uses both text and a symbol. If you decide to use lettering, you will need to choose a font, keeping in mind that fonts carry with them an emotional punch and are associated with particular perceptions. Script typefaces, for example, are often perceived as sophisticated and classy, while display fonts can be perceived as amusing and friendly so build your brand with carefully selected font types.
- Symbols. Choosing to use a symbol has its advantages, as long as you remember that artistic representations that require people to look and interpret need to be “easy to read.” Without a dependency on text, it will not be language bound, but keep in mind that images and icons can have different meanings in different cultures. Be sure to research your symbol beforehand so that it truly represents the story of your business or your product.
Choosing the right networks are a critical decision.
Gaining traction on social media means knowing which platforms are best suited for your purposes. With hundreds of social media apps available and brand new ones popping up on a daily basis, businesses may be at a loss to know which ones are best and may be tempted to engage with many (or all!) of them, creating a whirlwind of activity like attaining Instagram followers or making daily Facebook or Twitter posts that are less than productive in their results. Your job should be to find the networks that closely align with your brand’s image and its goals, reducing the amount of time and effort required to make real progress. Don’t forget to promote your sites by informing business associates, employees, and even social media users of the new platform you are using.
Create consistent and interesting copy for your social media sites.
Many social media sites are excellent choices for curating content. Curating is a means by which you can provide information and build your sense of expertise while providing a steady flow of social media posts that will gather interested readers. Because blog posts, videos, and other content will allow you to build a community of consumers without being self-promotional, you are more likely to see the benefits of creating consistent and interesting copy.
Rather than filling your Facebook or Twitter timeline with random mixes of posts, streamline your efforts around a few topics that are pertinent to your business, your industry, or your company. Make sure to find content that is closely related to your area of expertise, so it does not seem out of place or arbitrary. Be sure to post regularly so that your users can avail themselves of regular, relevant posts that interest them. Your social media followers will come to read or view, and hopefully stay to purchase, eventually converting viewers into loyal consumers.
What are some social media strategies that you have found particularly useful in your business’ marketing plan? Feel free to share below.