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The Simplified Modern Marketing Checklist: 3 Tips For Successful Start-ups

<p style&equals;"text-align&colon; justify&semi;">New businesses are popping up left and right&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>Where does <em>yours<&sol;em> Fit into the Mix&quest;<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Given the daunting facts of the business world which tell us that 50&percnt; of businesses fail within the first year &lpar;and exponentially <em>more<&sol;em> within the first few years&rpar;&comma; it often seems that <span style&equals;"text-decoration&colon; underline&semi;">the<&sol;span> deck is stacked against new start-ups&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Thankfully&comma; many of today&&num;8217&semi;s budding businesses are seeing success through a &OpenCurlyDoubleQuote;less is more” mentality when it comes to marketing&period; That is&comma; they are able to simplify their marketing strategies leading to a swifter business that has time to focus on the big picture versus sweating the small stuff&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Whether you&&num;8217&semi;re in the trenches already or are in the planning phases of your next big idea&comma; keep the following three-point checklist in mind as it pertains to marketing your business&period; You may be surprised at how you can get by with <em>less<&sol;em>&comma; granted you know which aspects of your marketing strategy matter the most&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>1&period; Kill It with Your Content<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">The boom of content marketing should come as no surprise to any modern entrepreneur&comma; regardless of niche or industry&period; From <strong>creating a compelling blog that drives traffic<&sol;strong> to ranking for keywords&comma; you need to be organized <em>and<&sol;em> disciplined when it comes to content marketing&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">To avoid wasting time&comma; money and resources&comma; make sure that each piece of content has a purpose&comma; whether it&&num;8217&semi;s educating your readership&comma; targeting specific keywords <em>or<&sol;em> building links for the purpose of SEO&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Draft a crystal clear content schedule and spend only what you need to make your content strategy a reality&period; Don&&num;8217&semi;t just blast articles or film videos for the sake of marketing&comma; but instead strive to achieve a &OpenCurlyDoubleQuote;quality over quantity” strategy by crafting the best pieces possible and promoting them accordingly&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>2&period; Emphasize Your Expertise<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Today&&num;8217&semi;s customers want authenticity and expertise from the brands they support&period; Therefore&comma; strive to educate your readership at every turn and hone your marketing strategy to <strong>emphasize education over sales<&sol;strong>&period; Through coming up with case studies or presenting free informational products such as e-books to your base&comma; you may be surprised as how you can create a dedicated audience without coming across as a sales pitch&period;<&sol;p>&NewLine;<h3 style&equals;"text-align&colon; justify&semi;"><strong>3&period; Define Your Roles<&sol;strong><&sol;h3>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Just as you should define the goals of your marketing materials&comma; you should define the <em>roles<&sol;em> of your team marketing-wise&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Perhaps one of the biggest mistakes that newbie marketers make is not having <strong>clearly defined roles for team members<&sol;strong>&period; On one hand&comma; it&&num;8217&semi;s tempting to have multiple team members wear different &OpenCurlyDoubleQuote;hats” in regard to marketing&comma; but your strategy can quickly fall apart when not everyone&&num;8217&semi;s on the same page&period; On the flip side&comma; your company may not necessarily need a dedicated writer or social media strategist on deck&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">Make an effort to emphasize the strengths of your current team members first and foremost before simply assigning someone the role of marketer&period; Likewise&comma; don&&num;8217&semi;t go off hiring a dedicated social media marketer or content writer unless you&&num;8217&semi;re actually seeing an ROI for such efforts&period; Chances are you can hire a freelancer to help manage such pieces on an as-needed basis&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">While there may be seemingly millions of pieces to any given marketing strategy&comma; there&&num;8217&semi;s no need to fear&period; Focus instead of creating worthwhile&comma; education content with clear goals in mind <em>and<&sol;em> rely on the proper members of your team to carry out your marketing strategy&period;<&sol;p>&NewLine;

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