With Google constantly rolling out regular updates that affect SEO practices, planning for an SEO campaign can seem like an effort in futility. As a business owner, you need to be vigilant and adaptive in the wake of these changes. This will help you to avoid the penalties from Google and secure your site’s ranking. Below is a breakdown of trending SEO practices to help boost your brand visibility.
Accelerated Mobile Pages from Google
Today, the majority of the urban populace own a mobile phone. Correspondingly, more searches are being performed on mobile devices than on computers. A report from Google in 2015 indicated that mobile phone searches were now more popular than computer searches.
Accelerated Mobile Pages (AMP in short) is an initiative by Google to force companies to speed up the loading speeds of their websites especially on mobile devices. AMP sites appear at the top of organic results when Google detects that a user is on a mobile device. Sites that are not AMP compliant get penalized and get pushed down further on serps.
Our Dallas SEO company has a game changing approach to creating mobile-friendly responsive designs. We’ll help you to come up with a quick-loading site that looks great on any screen size.
Prioritizing User Search Intent
This isn’t a new concept in the SEO world but one that can boost your local SEO efforts considerably. Many businesses have not yet taken up user search intent as an important factor in their SEO campaign. A very costly mistake in the form of lost revenue. Start with the end in sight. How will your target audience be consuming the content you make available on your site? Users on mobile phones are likely to skim through blog posts so try to make the content short and engaging.
A good user experience should cover the following basics:
•Provide the user with an immediate answer or clarification to a problem.
•Motivate the user to visit your physical location.
•Assist users to complete a task in the most convenient way.
By using a conversion centered design methodology coupled with an advanced user experience, we create an avenue for driving leads and attracting traffic. We keep up with the analytics to know what’s working and what’s not so we can help you adjust accordingly.
Social Media Presence
SEO and social media are both inbound organic strategies that focus on attracting visitors. It’s common practice to see big brands on social media engaging with consumers on a daily basis. Social media is a good source of targeted traffic referral to your site and a great way to boost your search rankings. What you need is a solid social media brand management team to handle your social media presence.
Social media is now the preferred mode of communication by customers seeking support from companies. We understand that a strong social media presence relies heavily on quality content and a visible brand and we are delighted to guide you on every step of the process.
Users are increasingly becoming aware of the kind of content they want to consume. This will keep SEO experts abreast of all changes. With the bigger picture in mind, they can factor in these changes and prepare accordingly for any challenge that might arise in future.
