Incredible Mag

Ways to Make Your Brand Memorable both Online and Offline

<p>Brand loyalty is cheaper than searching for new customers&comma; and technology has created a new need for generating brand experiences&period; Today’s customers are much more attentive to a brand hence they’re pushing this growing trend of brand investment and experience&period;<&sol;p>&NewLine;<p>Creating a strong brand&comma; both online and offline&comma; has become essential in this fast-paced society and companies of all sizes should never forego brand investment&period; If you’re not fully convinced about brand investment&comma; it’s worth considering that nearly 50&percnt; of consumers would consider greater brand loyalty during their first purchase&period;<&sol;p>&NewLine;<p>With tough business competition&comma; consideration over brand loyalty can boost sales while leveraging business profitability&period; You don’t need to directly aim for premier branding giants such as Apple or Nike to create a memorable brand&period; There are various ways you can try to achieve a memorable brand which you can start with&period;<&sol;p>&NewLine;<h2>Add a Human Touch<&sol;h2>&NewLine;<p>Treating customers on a personal level can elevate your brand’s top-of-mind awareness status&period; After all&comma; customers are more receptive when they’re treated as individuals by a brand which demonstrates the need to prioritise brand experience&period;<&sol;p>&NewLine;<p>In an online and offline setting&comma; people will remember brands that remember them back&period; We’ve seen brands like Wendy’s and Starbucks forge this marketing path by responding to online and offline users using their names and by <em>not <&sol;em>generating an automated response&period;<&sol;p>&NewLine;<p>A human touch goes further by including personalisation of the brand which includes stories of the owners&comma; staff as well as the company’s background story&period; Sharing these stories or of those who are part of the business caters to the relatability factor that is often missing between companies and their consumers&period;<&sol;p>&NewLine;<p>Sharing a human side of your business fosters a connection with consumers which in turn cultivates trust since they know the faces of those in charge and the company’s values&period;<&sol;p>&NewLine;<h2>Focus on Customer Engagement<&sol;h2>&NewLine;<p>Focusing on how you engage with your customers&comma; both offline and online&comma; can influence just how well your brand is remembered&period; However&comma; nothing is as impactful on memorable branding quite like a business that leaves a lasting impression on customers&period; There are many companies that offer customer loyalty programmes which create harmonisation between exemplary customer service and returning customers&period;<&sol;p>&NewLine;<p>Furthermore&comma; with the presence of social media comes the emergence of a swift ripple effect over one bad review which can easily tarnish your brand reputation overnight&period; As such&comma; it’s important for brands to implement a standard when it comes to responding to positive and negative reviews&period; Customers are at the heart of every business thus it’s no wonder that focusing on engaging with them has become increasingly paramount&period;<&sol;p>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;incrediblemag&period;com&sol;wp-content&sol;uploads&sol;2019&sol;05&sol;brainstorming-campaign-collaborate-6224&period;jpg"><img class&equals;"aligncenter size-large wp-image-695" src&equals;"https&colon;&sol;&sol;incrediblemag&period;com&sol;wp-content&sol;uploads&sol;2019&sol;05&sol;brainstorming-campaign-collaborate-6224-1024x682&period;jpg" alt&equals;"" width&equals;"640" height&equals;"426" &sol;><&sol;a><&sol;p>&NewLine;<h2>Hire an Influencer<&sol;h2>&NewLine;<p>We know that not every brand has the privilege of massive capital&comma; but for those that have been blessed with such luxuries&comma; hiring an influencer or a famous individual can be a boon for your brand online and offline&period; We’ve seen this brand magic happen with Victoria’s Secret &lpar;VS&rpar; and their former supermodels&comma; Adriana Lima and Gisele Bündchen&comma; whom the general public largely associates with the VS brand even after their departure&period;<&sol;p>&NewLine;<p>To get it right when it comes to partnerships with influencers&comma; your brand must consider several points for the would-be ambassador such as having a similar target base&comma; public image&comma; and can help you to expand your brand’s market reach&period; In more recent times&comma; we’ve seen companies like Apple and Keds partner up with Taylor Swift who has made her own mark in brand management and public relations&period; An effective influencer partnership will give you the brand exposure you need&comma; sales prospects&comma; and is mutually beneficial&period;<&sol;p>&NewLine;<h2>Create Offline Marketing Materials Worth Remembering<&sol;h2>&NewLine;<p>With so much emphasis on social media and online platforms&comma; it may be hard to believe that creating a memorable brand can start from creating offline marketing tools&period; As competitive as online marketing has become&comma; you shouldn’t abandon traditional marketing strategies such as creating banners or banner advertisements&period;<&sol;p>&NewLine;<p>To be more practical with your brand management budget&comma; opt for general collaterals like banners&comma; which can be used during any occasion be it a trade show&comma; press conference or gala dinner&period; The biggest brands today also take a similar approach by featuring their brand logo in front of boldly created designs&period;<&sol;p>&NewLine;<p>You can even go as far as combining technology in your banner advertisements by utilising animation and augmented reality which Burger King had done earlier in 2019&period; These types of banner advertisements are illustrative of the cross between offline and online branding that’s set to further evolve in the years to come&period;<&sol;p>&NewLine;<p>Bottom line is to never skimp out on creating a design to remember&period; After all&comma; this is the social media era hence you can garner free publicity if you can create an event banner that’s memorable enough for the crowd&period;<&sol;p>&NewLine;

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