Here we are in 2020 and this year brings with it its new marketing trends. The first edition of Global Marketing Trends 2020 comes to the conclusion that today’s marketing is in a phase of profound transformation like it has rarely experienced. Regarding emerging marketing techniques, entrepreneurs have kept their eyes open and here is what they have concluded!
The 4 Aspects of Marketing not to be Missed
Agility
Future marketing is becoming increasingly complex and requires sharpened skills. This requires the use of agile and cross-functional teams. Thus, each of your teams has skills that allow them to react and plan an appropriate engagement. Customer experience is an important source that should not be overlooked and can facilitate decision-making.
People who visit site to buy anything or to order anything online usually hire the trusted sites. They first go through the website to see if the site is completely authentic and credible. But what makes a site credible and authentic? Simple answer to this question is “Wikipedia Page”. Having a Wikipedia page about your business or brand can help you drive traffic to your site, bring credibility and increase trustworthiness in your business. If you are not aware of wiki page creation process, you can start looking for Wikipedia page creation services to get your page on Wikipedia so you can appear on search engine results.
Talents
This concept brings back to the idea seen above. To carry out effective marketing strategies, you need a team with a great diversity – combining technique and creativity, data analysis and sales technique. Marketing teams are constantly evolving and therefore constantly adapting. The goal in a work team is for each person to be involved in the project assigned to them.
Participation
Consumer engagement is essential to develop a winning marketing strategy, everyone knows it! This commitment is evolving, and the providers of your services are the first to create, in collaboration with you and your brand image. Having an almost instant feedback from its customers is an aspect not to be overlooked, these returns are the source of your improvement.
Purpose
It has been shown that companies that have clearly identified their purpose are recording larger market share gains. Indeed, they grow three times faster than their competitors later, while increasing customer satisfaction. Consumers want to call on the services of companies in which they believe and which join their own values. Therefore, be sure to surround yourself with people who have the same values as that of your company.
The 3 Techniques to keep in Mind
Interactive Publications
Publications that allow you to see the price of an article in a photo, and a link leading directly to the sales site is a growing opportunity for businesses. It has been proven that 72% of Instagram users have already purchased products through the app. Another study shows that 70% of them use Pinterest to find interesting new products. This solution is therefore a trend to follow closely if you have a business selling goods!
Another marketing trend for 2020 is the creation of a Wikipedia page. As mentioned above, many entrepreneurs strive to get themselves appear on search engine results. Process of creating a Wikipedia page is hard, most of the people avoid creating it themselves and look for Wikipedia page creation services.
Personalization
Most users block generic advertising that they believe is irrelevant to their interests. In this case, customize it for your target audience. Again, a survey found that 90% said personalized advertising was more appealing. And 80% said they would be more likely to do business with a company that offers them a personalized experience.
Chatbots
They are increasingly present in the after-sales service. This solution is an added value that should not be overlooked. As we saw earlier, the consumer’s experience and involvement in your business are paramount. In addition to offering a quality service, it will allow you to lighten and simplify the after-sales service task. Saving time with a chatbot is inevitable. More and more solutions now offer the creation of chatbot without the necessary use of code.
Conclusion
The 2020 trends on the aspects and techniques not to be missed to enter this new year of marketing effectively are important. They are both innovative and at the same time, we already knew the importance of these trends.