Search engine operators, such as Google, Yahoo Search! and Bing constantly strive to improve the accuracy and quality of their search results. Their aim is to provide something that’s genuinely useful for average Internet users. The Internet landscape is ever-changing, so search engines will need to evolve their algorithms regularly. Search engines want to make sure that these websites will offer something with real values. One concept that SEO practitioners need to be aware of is LSI or Latent Semantic Indexing. It is a method to index information on webpages based on the occurrences of specific keywords. Because search engine users often don’t use the exact keywords to find specific information, LSI also indexes semantically related keywords.
As an example, a marketing is related to promotion and advertising, so search engine would also show information related to the latter two keywords. Our experience often shows that we get plenty of information from semantically related keywords, especially if the keyword we use isn’t entirely appropriate for the keyphrase. In general, you should get a more organic set of results and you need to broaden your horizons. Website owners should know their industry more intimately and they need to have a good idea of related keywords that their audience is using. It is important for them to develop a solid of keywords and they can broaden the coverage of keywords in their websites. A good practice is to make semantically related keywords as secondary keywords.
There are plenty of keyword research tools that can help you to find related keywords, based on the existing traffic data. These tools should display both specific and relevant keywords. These synonyms should help you to create a strong basis for your SEO efforts. Keywords should be grouped together based on the relevance and significance. Another important concept that we should be aware of is SEPS or Search Engine Proven Synonyms. Finding a synonym in a dictionary is one thing, but knowing that a synonym relation is proven based on search engine traffic is another. SEPS could validate that a specific keyword is truly related to one another based on a synonymous relation. Google is an excellent tool to discover SEPS for our primary keywords.
As an example, instead of searching for marketing, we could use ~marketing in Google’s search engine field to find proven semantically related keywords to marketing. We can use these additional keywords as secondary keywords or add one or two of them as primary keywords. In order to maximize the potentials of these keywords, we should scatter them in our website content. Google’s algorithm will detect a relevance of our website as well, because we focus on a group of semantically proven keywords. By understanding the concepts of LSI and SEPS, we should be able to improve the performance of our SEO project. Without them, we may lose additional traffic, because we don’t focus on a number of semantically related keywords. These synonyms can also be used in linkbuilding project, by using them for anchor text that goes into a single webpage in our website.
