Why E-commerce Businesses Need Mobile Apps On Their Arsenal

adminr

7 years ago

Mobile commerce is booming these days&period; If you want to build a successful business, focus on drawing in more customers, and boost more sales, then you should consider having a mobile e-commerce application&period; One-third of e-commerce customers today use mobile devices&period;&NewLine;Moreover, 85&percnt; of online buyers prefer to use mobile apps as compared to mobile websites when it comes to user experience&period; So, if you&&num;8217&semi;re serious about gaining new customers, and keeping old ones â you need an app on your arsenal&period;&NewLine;In this post, we&&num;8217&semi;ll talk about the benefits of developing an e-commerce app in your mobile store&period;&NewLine;<h2>1&period; Improves Customer Loyalty</h2>&NewLine;Although a mobile app is the same copy of the company&&num;8217&semi;s already existing website, it still has many advantages compared to the desktop version&period;&NewLine;Mobile apps are more personalized, optimized, and well-designed&period; While using the app, prospects can find themselves in a convenient online store where they can buy goods and services in just a touch of a fingertip, without the extra hustle&period;&NewLine;<ul>&NewLine;<li style="font-weight&colon; 400">Previous orders and shopping preferences can be saved in the app&period; Customers can save more time, making the entire check-out process more convenient&period; </li>&NewLine;</ul>&NewLine;<ul>&NewLine;<li style="font-weight&colon; 400">Buyers can shop 24/7 and are not tied merely on locations and working hours&period;</li>&NewLine;<li style="font-weight&colon; 400">Mobile apps load faster and attract more clients&period; According to Google, 53&percnt; of web users leave if it takes more than three seconds to load&period; </li>&NewLine;<li style="font-weight&colon; 400">E-commerce apps provide basic functionality (comparing products, checking prices&period;)</li>&NewLine;</ul>&NewLine;Nothing puts your brand, products, and services as an app can&period; Customers can see it every single time they use their phone and these tools are with them everywhere they go&period;&NewLine;That&&num;8217&semi;s why mobile apps are powerful tools if you want to build and nurture loyal customers&period; It creates a steady, and loyal following in the long run&period;&NewLine;<h2>2&period; Increases Conversion Rate</h2>&NewLine;Mobile apps create strong connections with prospects and engaging them even more&period; So, why not integrate popular social media channels with your app, and let your customers talk about your products and services&quest;&NewLine;Chances are, users are more than willing to share the links of their favorite sites and describing their overall customer experience on social media&period; It helps build your brand reputation, advertise your services, and draw the attention of potential clients&period;&NewLine;Moreover, an in-app promotion generates higher conversion rates than a traditional email newsletter campaign&period; You can easily offer special discounts to people who have installed your app&period;&NewLine;Apps also have more engaging features such as how-to videos, and customer reviews and recommendations that will ultimately give you higher sales and conversion rates in the long run&period; &NewLine;<h2>3&period; Better User Experience</h2>&NewLine;Mobile apps give your app developers the power to design a unique and compelling mobile experience depending on what type of device the user has&period; Aside from that, you’ll also have control on the interface to develop a faster service&period;&NewLine;Apps also allow developers to tailor the experience for the device, letting you go beyond the limitations of having a responsive web design that works perfectly in your customer&&num;8217&semi;s preferred platform (Android, iOs, etc&period;)&NewLine;<h2>4&period; Drives User Engagement</h2>&NewLine;What sets the most successful mobile apps apart is that they are the ones that generate a lot of engagement&period;&NewLine;So, ideally, one of the main things that you should think about before launching an app is how to create engagement with your potential customers&period;&NewLine;The best way to engage users is to interact with them&period; You can provide an app that uses a user&&num;8217&semi;s mobile features&period; You can add the following features&colon;&NewLine;Audio Search&colon; Enables customers to find products that they&&num;8217&semi;re looking for, and simplifying the whole search process&period;&NewLine;GPS&colon; Allows the app to find your customers’ exact location&period; When their address is already geotagged, it saves them a lot of time because they don&&num;8217&semi;t have to add their shipping information manually&period; It also directs them to your nearest physical store, if you have one&period;&NewLine;Camera&colon; You can utilize the camera as part of your marketing campaigns, enabling customers to share photos using your products in various social media accounts&period; When they do that, the word can quickly spread, giving your sales an added boost&period;&NewLine;<h2>5&period; Accurate Data Analytics</h2>&NewLine;Data can be gathered easily to track the application&period; Mobile functionality lets you monitor your customer&&num;8217&semi;s interaction, giving you vital information such as the overall responsiveness to a site&&num;8217&semi;s content and features, session length, feedback, and audience composition&period;&NewLine;It also helps you deliver improvements and updates, develop personalized content, and create advanced marketing strategies and campaigns&period;&NewLine;<h2>To Wrap It Up</h2>&NewLine;More and more customers are utilizing mobile apps on the go, and as a marketer, you need to capitalize on this trend&period; Mobile applications are reshaping the e-commerce industry by enhancing sales, and increasing customer loyalty, and boosting conversions in the long run&period; &NewLine;