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Why You Should Be Careful When Making Green Claims For Your Products?

<p style&equals;"text-align&colon; justify&semi;">Businesses are required by the law to comply with various environmental rules&period; In fact&comma; the green image can be used as a part of the marketing campaign&period; Many consumers also consciously want to obtain green products as their contribution in safeguarding the environment&period; In fact&comma; people are willing to pay a price premium&comma; as long as they can obtain green products for their daily usages&period; If you want to have a green publicity&comma; it is important that you follow all the legal rules related to the implementation of green processing&period; However&comma; many companies have received negative publicity due deliberate green washing of their products&comma; without undergoing the proper procedures&period; In different countries&comma; there are distinct rules that need to be followed&period; Business owners should also be aware of possible civil provisions that may be used to attack misleading or false green claims&period; Legal repercussions could happen if your company is engaging in deceptive or misleading conducts&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It is important to make sure that your products have all the benefits and characteristics that can be associated with green products&period; Regulations in your country usually apply to individuals&comma; corporations and unincorporated entities&comma; when it comes to green-related specifications&period; You should be aware of any clause related to declarations&comma; injunctions&comma; corrective advertising&comma; non-punitive orders and damages related to your green product claims&period; Some countries could punish offenders severely for misrepresentations of the environmental benefits of their products&period; There should be a reasonable basis for your claim&comma; if not there’s a higher chance that you will be caught of misrepresenting your products&period; Some agencies are quite active in this field and they are taking multiple cases of green representations&period; A number of NGOs are quite vigilant in monitoring companies that fail to meet their claims&period; Not understanding local regulations about green products could pose major risks to your company&comma; especially in a highly competitive industry&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon; justify&semi;">It is important that you are able to deal with the investigations in a proper manner&period; In this case&comma; you shouldn’t make any green-related claim&comma; if you don’t have real scientific evidence backups&period; Government agencies&comma; NGOs and consumers will look carefully any of your marketing message&comma; including text and images&period; If you misrepresent your product&comma; you may expect to obtain early protests and criticism from consumers and NGOs&comma; possible followed later by actions from government agencies&period; This can get more serious if you deliberately overstate the environmental benefits of your products&period; It is important that you don’t confuse the consumers&period; Any kind of benefit that they may get shouldn’t be difficult or complex to understand&period; It is better to use sharp and short marketing messages to fully deliver things that you want to say&period; Your green claim should cover the entire life cycle of the product&period; It means that the product isn’t only safe during use&comma; but also during the manufacturing process and after it’s no longer used&period; It means that you need to be perfectly careful when making claims on green related products&period; Your products need to be carbon neutral or at least has significantly reduced carbon footprint&period;<&sol;p>&NewLine;

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