Are you investing in the right SEO strategy? SEO, or search engine optimization, refers to the process of increasing visibility of a website in organic(or “free”) search engine results. It’s one of the best ways for businesses to pwoer ahead of the competition.
With long term benefits, and no need to spend as in traditional advertising, businesses look towards SEO to build brand credibility and increase sales.
Why is SEO essential?
Search results in major search engines like Google, bring up the web pages based on the ranking and relevance to the search.
Most users do not go to the second page of search engine results- a reason businesses compete to get into that coveted first page.
And you need to improve your SERPs rankings if you need more eyeballs – this is where SEO comes in; it lets you implement ways to increase your SERP ranking.
How does SEO work?
There are two types of optimization you can do to make your website SEO friendly. These two mechanisms are as below.
1. On Page Optimization
This involves making required changes in your webpage to make it more SEO friendly. Keep the following in mind.
Content
A unique content containing essential keywords will improve chances of your website being discovered.
Keep all the keywords in close proximity. This increases your webpage’s webpage.
Meta Tags
Make sure that you include meta tags in all of your webpages. Meta tags appear in the page code and are basically small snippets of text that describe your page contents. Just a basic knowledge of HTML is sufficient to make meta tags on your own.
Internal Linking
Internal links are links which take the user from one page of your website to another page of the same website. For example if you have mentioned tourist destinations in your article and you have another page describing the best tourist destinations, add a link to that page. That way, users can navigate easily through your website.
Load time of Webpage
Make sure your webpage loads quickly. Your webpage should not be more than 60KB in size. You can use gzip to decrease your page size.
2. Off Page Optimization
This refers to increase your website popularity by linking back to your website. Often when you post articles on another site, they allow you to post the link of your website.
If you are a member of any form, you can put your website links in your signature.
This way you can ensure more clicks and visits to your website.
Can you automate SEO processes?
The answer is yes, you can.
If you use WordPress, you can use plugins like WordPress SEO to help you automate.
SheerSEO an seo software, created by Eyal Aldema in 2006, is an online tool which offers services of automating your search engine optimization analysis. It offers 60 days of free trial on joining. You can use SheerSeo to analyse and track your ranking in engine search results and implement various ways to outrank your competitors.
Even if are not an SEO expert, remembering the above basic steps will help you make your website SEO friendly. Although SEO is a tedious job, it is certainly very rewarding
