What makes a good app different from a bad app? The most obvious answer you are going to get is UX Design. The mobile app UX design plays a pivotal role in attracting the end users, engaging them, and prompting them to use your mobile application. It acts as a bridge connecting the mobile app developers with the end users, and let both parties enjoy the best out of the opportunity.
When it comes to UX mobile app design, there are various things you need to consider for making your app addictive and viral. Considering the same, here I’m sharing a few of the best proven tips to implement while designing the UX of your app:
1- Do Research Religiously
It is obvious that you want to jump to your drawing board and start pouring your creativity into the mobile UX design. However, doing it without determining what’s trending in the market is practically unfair. The customers’ needs and expectations keep on changing with time, making it critical for the mobile app developers to do research in the market. The time invested in research will help you to build an app that the target user base would love to use, and restrict the scope of app failure.
To ensure your market research go well, put your efforts into building user personas and conduct competitive analysis
2- Do Keep the Features List Short
Many mobile application designers feel adding more features to their app will make it addictive and viral. But, this is not the right recipe to keep the end users engaged.
Adding too many features will complicate the product design, resulting in lesser flexibility in the app workflow and higher app uninstallation rate. So, it’s always preferable to go with a few but prominent features.
From the insights gained from market research, evaluate which features are must in mobile application development process and set priorities. Based on the priorities, pick the highly recommendable features into your mobile app, trimming out the unwanted ones. Having a clear idea of the core purpose of your mobile app is also helpful in creating an intuitive experience.
3- Do Make Navigation Seamless
It is extremely necessary to make your app navigation seamless. Otherwise, the users will get frustrated and abandon your mobile app, no matter how impressive features it has.
To make the navigation seamless, get into the user’s shoes. Understand their needs, expectations, and implement the navigation patterns they are familiar with. Design the mobile app architecture in an informative and logical way. Organize all the functionalities and see how to offer them to the end users with minimal actions. If not possible, at least add some elements in your mobile app design that guides users throughout. Last but not the least, strive for consistency in app design on all the pages.
4- Do Use White Space
Gone those days, when the end users wanted to see only content and images on the page. Now, the users want something that appeals to their eyes, which means you need to make the best use of white spaces.
5- Do Make Content Readable
As content is the cornerstone of your mobile app, use the right font to make it readable. Choose a typography that looks good in multiple sizes and heights so that it looks great on different device screens is another best UX tip you should look into for a better outcome. Besides, pick the right set of contrasting text colors. If the text color is not completely contrasting to the background color, the reading process won’t be hassle-free.
6- Do Invest in Below the Fold Design
The users these days are comfortable with scrolling to acquire profitable information. So, do not compel to put all the important details above the fold design.
7- Don’t Strive for Perfection in the First Try
When you are designing mobile app UX, do not think of creating a perfect artwork in the first try. It is practically impossible since you are not the one going to use the application. So, the best approach is to design a user-centric app, launch it the market, record the user response, and release an update. In a nutshell, going with an iterative approach is the key to rule the UX world.
8- Don’t Keep Users waiting
Users consider a blank screen loading the content as a frozen app. This results in frustration, boosting the app uninstallation rates. So, it is necessary for all the mobile app developers to work on their app’s speed. According to the UX experts, loading the content on the screen simultaneously is the best practice to tackle with this situation.
9- Don’t use difficult words or jargon in the interface
Every word that you use into the mobile app UX design must strike a conversation. This implies the words used should be simple, understandable, and comfortable for the users.
10- Do Test Your Design
Even if you have put the best into making your mobile app UX design perfect, test your app design. Look for the unseen flaws and experience on different devices and screens. This will increase the chances of app success. When it comes to app design testing, use of automation tools is not enough. You should look into beta testing as well, where the real users test your application and share their feedback.
With the rapidly changing end users’ taste and behavior, building a perfect mobile app UX design is not a one-time task. So, it is advisable for the mobile app developers to keep updating their knowledge and implementing the aforementioned tips for offering better ongoing experience and reaping the benefits of it.
