Corporate events are commonly used as a means to bring people – as in, the employees – together and connect with each other. Often times, corporate events are also used as a way to strengthen the relationship between the company and its employees as…
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As Covid-19 spreads, digital marketing becomes more critical than ever. We already see a behavioural shift, with people avoiding not only work, but restaurants, stores, and other public places where they might spend money. While customers stay inside, companies are shifting their focus to…
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The media have become crucial political and economic actors in contemporary democracies. Its power lies in its ability to influence power: the power of governments, judges, and legislators; the power of politics; the decision-making power of citizens. The media ceased to be “intermediaries” or…
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The skill of brand-building has long been a highly valued asset within the consumer marketplace. The connection between a strong brand identity, customer loyalty, and improved profitability make it especially attractive in an environment as hectic as the one we are facing. As it…
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Lead generation plays an important role in the success of any business, as this is the initial step in the sales funnel. With so many different options, lead generation can seem overwhelming and complicated. It does not have to be like that. In this…
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In recent years, from Finances for Mortals, we seek to improve and increase interest in personal finances, trying to instill in our followers an optimal financial culture, since we consider it very important for the education of children and young people who, from childhood.…
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SMEs are the engine of society. In developing countries, between 50 and 75% fail during the first three years. Most entrepreneurs and SME owners find that the causes are mainly outside the company, especially in the political-economic environment. Beyond the policies of the current…
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In the world today, there are many reasons why one might opt to get a credit card. However, it is the management and the responsibility that comes after that many people have trouble with, especially if they happen to be horrible at money management…
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Have you just been hired into a position of authority and are now faced with the responsibility of assessing an entire team? Or do you just want to strengthen your preexisting team with some strong and reliable teammates? Regardless of which you need at…
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Architects are the individuals who are responsible for designing buildings, skyscrapers and even houses around the city and countryside. An architect is always judged by the work that they do – depending on how good or how bad they are at designing projects. However,…
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