In a world where the importance of a strong online presence is a must when it comes to corporate affairs, it can be easy to overlook the fact that meeting people face-to-face still maintains effectiveness and can shed new light on your corporation. As a society, we have become strangers hidden behind computer screens, and we often don’t even have to ever interact with customers as an increasing number are choosing to make purchases online. Hosting a corporate event is a great way to give your business the PR necessary to stand out from the competition, and there are a few tips to incorporate as you go through the planning process.
Choosing the Right Venue
When it comes to hosting a memorable corporate event, location is key. It’s crucial to take all the details into consideration as a slight oversight can result in unexpected problems that could put a damper in your big night. Just some things to consider as you choose your venue include:
- Anticipated number of guests
- Type of function to be hosted
- Venue size to complement larger or smaller functions
With so many things to consider, it can be helpful to get some insight from professionals with experience in event planning. Visit http://www.theaec.net/Functions/Functions.aspx to get access to the expertise necessary to find just the venue that will meet your specific needs.
Consider Partnering With Other Businesses
A great way to work smarter instead of harder is to consider partnering up with another non-competing business who services the same demographic as you. This allows you to work together and bring in more potential future customers. Best of all, the marketing efforts made by the other company can benefit you as their attendees will be exposed to your material. It’s an ideal symbiotic relationship.
Prepare for Follow-Up
Have some of your staff members prepared to take down contact information. This is crucial in the development of future business prospects. It just takes a moment, and you can even set up an area for people to personally leave their information for future contact. Just some of the ways you can network include:
- Adding them to your newsletter
- Adding them on social media
- Giving them a phone call
Incorporate Social Media
Although your corporate event is made to get people at your venue and interact, you can also use it as a way to gain more traffic online. At the same time, social media sites such as Facebook and Twitter can help you get the word out about the upcoming activities.
Start by getting the word out on your social media outlets. This will get people talking and build interest in attendance. You can also consider creating your own media such as videos and images during the event that you can use after it’s over to continue the buzz. At http://www.convinceandconvert.com/social-media-strategy/7-ways-to-use-social-media-to-create-buzzworthy-events/, you can explore many other options when it comes to merging your event with the various social media platforms out there.
An Event to Be Remembered
It’s an exciting time to run a corporation, and, with so many new outlets available in which to gain business, you can now market to an expansive audience. However, it’s important not to overlook the value in human interaction. By hosting your corporate event, you get the chance to show the world just how you your products and services can make a positive impact. When you incorporate these helpful tips during the planning process, you can be on your way to hosting an exciting event sure to be remembered.
