CPA Marketing: What Is It and Why Do You Need It?

4 mins read

Do you want to make money online?

Who doesn’t want to make some extra cash, right?

A lot of people turn to the internet, thinking that they can finally earn tons of money without exerting too much effort. But only a few people actually succeed.


Well, the number one reason is lack of knowledge. Many people jump in on the bandwagon without a fundamental understanding of what online business is all about and what it takes to succeed. In the end, many are losing thousands of dollars.

One of the most common mistakes that online entrepreneurs commit these days is investing their money on digital marketing tactics that increase brand awareness alone, like getting more web-impressions and clicks. If you really want to get the best results, you need to put all your digital ad spend on strategies that offer real business results, like getting more leads, subscribers, and sales (i.e., focus on conversions).

This is where you need CPA marketing.

So, what is CPA marketing?  

CPA stands for Cost per Action. In a nutshell, CPA marketing is an affiliate model that pays commission to an affiliate whenever a user takes a specific required action on an ad, like filling out a form, registering an account, sending an email, etc. In other words, you don’t have to make a sell to get a commission. In many cases, the specific action required from the user’s side is actually free. This means that CPA marketing is relatively one of the easiest ways to make money online.

How CPA marketing works

A CPA marketing network will bring together businesses and affiliates (or publishers), like an influencer that will promote a product or brand to drive traffic to an e-commerce site, for example. For an affiliate to make money online, he or she has to register with a network to find a business or a company of some kind that will pay people to use and promote their products. In return, the company or advertiser’s website will get more traffic and eventually, more sales, which means more commissions for that affiliate.

How to make a profit from CPA Marketing?

CPA marketing may be one of the easiest ways to make money online, but getting there can be a long, hard road.

Here’s a definitive guide on how you can make money from this digital advertising model:

  1. Join a CPA network.

Make sure you choose a newbie-friendly CPA network with a hassle-free application process.

  1. Choose the advertisers wisely.

This one can’t be emphasized enough. It’s essential that you choose marketers and influencers who are really interested in your brand and products, and who will actually use whatever you are offering. Nothing beats a promoter who is whole-heartedly, genuinely promoting your company’s products.

  1. Boost conversion rates.

To boost conversion rates, you need to know the best traffic sources. Some networks use marketplaces and platforms like (specializes in banner advertising). Others go for pop up, PPC, or push notifications (among many others) to bring in more traffic.

  1. Use a tracker.

An effective campaign requires a good tracker to track traffic sources, offers, creatives, and the like. You will also need to analyze metrics, like impressions, visits, conversions, clicks, campaign spend, profits, ROI, etc. Do some research to find out what suits your needs the best.

Some final words…

Are you ready to start your first CPA marketing campaign? Keep these tips in mind to make sure you’re on your way to earning BIG soon!