Digital marketing is the ever-growing and evolving field of promoting brands and products through modern technology. Even though it has developed immensely in past few years, the core essentials remain the same. Drawing in viewers with appealing content that encourages them into buying of a product.
However, in recent times, digital marketing has expended into various different aspects. These aspects are essential in any brand or company succeeding in the age of digital technology. Which is why it is important to understand the foundation of digital marketing, in order to succeed in the vast online world.
SEM/SEO
Search Engine Marketing and Search Engine Optimization are two of the key players in digital marketing today. More or less, search engine optimization is just a branch of SEM. As SEO deals with making content that allows a webpage or blogsite to appear in search engine page results (SERP).
Therefore, it is imperative to understand the basic of Search engine optimization. Whereas Search engine marketing deals with the core elements. Such as deliberately putting a website or product on the top of search results (apart from search results) which allows it to gain traction.
Content Marketing
Content marketing and SEO are the flip side of the same coin. Content marketing deals with creating engaging content in order to appeal its users. The main element of content marketing is educating the audience about a specific topic, and then encouraging them into a product or service that can make their life easier.
Content marketing has many aspects like social media marketing and blog-writing. However, the tone of content for these respective platforms are vastly different. Nevertheless, their primary goal is the same. Following the 80/20 approach, content marketing educates and provide vital information before tipping into the promotional side of things.
Video Marketing
Stats prove that video marketing is the most vital ingredient in digital marketing today. Good reasons back up that claim, as the average human’s attention span is only 8 seconds per capita. Therefore, video content allows marketers to capture a viewer’s imagination and attention.
According to animated explainer video company, the demand for video content has grown in past couple of years. Not only that, but the demand is projected to grow even higher in 2020. One of the main reasons behind that is video content’s adaptability. Businesses and marketers can use the same content for any platform.
Apart from adaptability, video marketing enables marketers to convey even the most complex of subjects. However, it is imperative to bear in mind that animation is the primary video marketing tool. Mainly because of its cost effectiveness and efficiency.
Affiliate Marketing
The term you might have heard many times in recent years, if you are an avid social media user. Affiliate marketing provides countless benefits to the participating businesses. It is the act of endorsing another product, with the tools of content marketing, and then sharing a margin the profit.
Affiliate marketing opens many doors for both parties. For one, it can open new doors into a relatively new industry, whereas other can benefit from fresh content and vice versa. Which is why affiliate marketing is one of the premier aspects of digital marketing in 2020.
Conclusion
Digital marketing has taken the world of advertisement by storm in recent times. Rightfully so, as it provides countless cost-effective and efficient solutions that many deemed impossible not too long ago. Digital marketing evolves every day, and with it, so does its promise. Therefore, it is important to understand the intricacies of content marketing as it can not only help new businesses, but also keep the established ones thriving.
