Business has changed so rapidly in the last twenty years and even faster in the last five. This is because frankly it is run by online reputation and social media along with traditional media is what hangs you in the balance. There were always companies in the past that got some bad press and even great press and how it usually went was like this.
A company would do something big either positive or negative and a reporter would collect the data after the research was done and a journalist would then put it out in the paper. Now, if it was good news then everyone is happy, with the exception of the competition if course. But if it was negative you would see featured splash on the near front page and then the owner would have to clean it up. If it was a mistake then a retraction would be printed. Today a Media Monitoring Service in New York particularly is essential to keeping a business alive.
What Does A Media Monitoring Service Do?
What happens is the service will research any press you may have and report it back to you. This way you can make a decision about what to do about it.
Can’t I Do That For Myself?
This sounds like an easy task at first blush but it is actually a very time-consuming task. The reason is this; when we say clipping we don’t just mean newspapers and periodicals anymore, we mean audio and social media clips as well. This is because the media arena has changes so much. If you did this constant research yourself you wouldn’t have time to run your business much less anything else. You have to have constant and timely vigilance between over 300 plus social media accounts, regular radio, blogs and blog talk radio shows etc…
Will I Get To Be Involved In How I Handle A Dispute Or Will The Media Monitoring Service?
At the end of the day it is your business. You are the decision maker as to handle any press that comes out about you and your business. Depending on how large your company is, you will need to figure out who will be the person that handles the reports. The general rule of thumb is that if your company is big enough to have a CEO then it needs to have a public relations team or officer in charge. This is then the person that would be speaking to the Media Monitoring Service.
In conclusion, the world of business is changing rapidly and we all have to get used to a lot of changes in the way in which we get our information and deal with the public and the fact that everything changes in a moment. A Media Monitoring Service New York can give you the peace of mind you deserve.