Social media has become an ever-growing digital marketing tool due to its popularity and power it has to reach consumers. Considering how many popular brands are currently using the platform, it can sometimes seem that firms in certain industries, such as the legal industry may not be utilising it. It could be argued that social media is a rather informal digital marketing tool which wouldn’t seem suitable for legal businesses to use. However, there seems to be more and more of them beginning to take advantage of social media.
That said, there may still be law firms that are still struggling to do social media correctly. This can be a huge opportunity missed as it can be a great way to attract new clients and increase your relationships.
Here is a guide on how your law business can utilise social media to the fullest and do it the right way.
1. Make sure you get the basics right
You won’t be able to get the benefits of social media unless you set the basic foundations in place. Nail the basics by ensuring the following:
– Pick the right social media platform to project your business. For example, Snapchat and Instagram may not be suitable for law firms. Twitter and Linkedin will come across more professional.
– Set out what you wish to achieve from using social media. Is it to attract new clients? Grow your brand? Make sure you have a clear idea of this.
– Develop a content strategy and gain a better understanding of what you’ll be looking to post, regularly. Ensure it makes sense and is relative.
2. Display facts and figures about your industry and firm
Large paragraphs of content on social media are unlikely to engage consumers. Social media is quick and easy on the eye, which means graphics and visual content are more likely to be engaging to your audience.
Share legal tips, information and industry updates in original graphics and branded visual content. It helps to add personality to your business and provides a face that consumers can relate to when thinking about your business.
3. Monitor your brand conversations
Many thoughts and opinions are shared on social media. The use of hashtags and trends make it easy to discover what conversations are being had about your business. This can help you to understand how audiences see your firm and any opinions they have on how you operate.
Interacting with these conversations can provide you with a platform to showcase expertise or even create business strategies that can help the needs of your audiences and what they’re looking for in a law firm. By monitoring your brand conversations, you can ensure you can keep up to date with the latest information about your firm and prevent negative PR.
5. Share valuable information and updates through blog posts
Blogging is a great way to keep your website up to date and relevant to the latest industry trends. It enables you to showcase your expertise and provide your audience with information that is relevant to your industry or business.
By creating blog posts that are insightful and provide plenty of information can be shared easily through social media. This will allow users to read further about what you’re talking about and grow your credibility as a leader in the industry.
Make a habit of creating blog posts on a regular basis and sharing these with your audience.
Final thoughts
From the points above, you can see that there are plenty of opportunities to utilise social media as a corporate solicitors law firm. Put the basics in place and try out some of the ideas that have been mentioned in this blog post. Before you know it, you’ll see signs that your social media is being done correctly and your presence is being felt in the digital world.
