Mobile commerce is booming these days. If you want to build a successful business, focus on drawing in more customers, and boost more sales, then you should consider having a mobile e-commerce application. One-third of e-commerce customers today use mobile devices.
Moreover, 85% of online buyers prefer to use mobile apps as compared to mobile websites when it comes to user experience. So, if you’re serious about gaining new customers, and keeping old ones ‒ you need an app on your arsenal.
In this post, we’ll talk about the benefits of developing an e-commerce app in your mobile store.
1. Improves Customer Loyalty
Although a mobile app is the same copy of the company’s already existing website, it still has many advantages compared to the desktop version.
Mobile apps are more personalized, optimized, and well-designed. While using the app, prospects can find themselves in a convenient online store where they can buy goods and services in just a touch of a fingertip, without the extra hustle.
- Previous orders and shopping preferences can be saved in the app. Customers can save more time, making the entire check-out process more convenient.
- Buyers can shop 24/7 and are not tied merely on locations and working hours.
- Mobile apps load faster and attract more clients. According to Google, 53% of web users leave if it takes more than three seconds to load.
- E-commerce apps provide basic functionality (comparing products, checking prices.)
Nothing puts your brand, products, and services as an app can. Customers can see it every single time they use their phone and these tools are with them everywhere they go.
That’s why mobile apps are powerful tools if you want to build and nurture loyal customers. It creates a steady, and loyal following in the long run.
2. Increases Conversion Rate
Mobile apps create strong connections with prospects and engaging them even more. So, why not integrate popular social media channels with your app, and let your customers talk about your products and services?
Chances are, users are more than willing to share the links of their favorite sites and describing their overall customer experience on social media. It helps build your brand reputation, advertise your services, and draw the attention of potential clients.
Moreover, an in-app promotion generates higher conversion rates than a traditional email newsletter campaign. You can easily offer special discounts to people who have installed your app.
Apps also have more engaging features such as how-to videos, and customer reviews and recommendations that will ultimately give you higher sales and conversion rates in the long run.
3. Better User Experience
Mobile apps give your app developers the power to design a unique and compelling mobile experience depending on what type of device the user has. Aside from that, you’ll also have control on the interface to develop a faster service.
Apps also allow developers to tailor the experience for the device, letting you go beyond the limitations of having a responsive web design that works perfectly in your customer’s preferred platform (Android, iOs, etc.)
4. Drives User Engagement
What sets the most successful mobile apps apart is that they are the ones that generate a lot of engagement.
So, ideally, one of the main things that you should think about before launching an app is how to create engagement with your potential customers.
The best way to engage users is to interact with them. You can provide an app that uses a user’s mobile features. You can add the following features:
Audio Search: Enables customers to find products that they’re looking for, and simplifying the whole search process.
GPS: Allows the app to find your customers’ exact location. When their address is already geotagged, it saves them a lot of time because they don’t have to add their shipping information manually. It also directs them to your nearest physical store, if you have one.
Camera: You can utilize the camera as part of your marketing campaigns, enabling customers to share photos using your products in various social media accounts. When they do that, the word can quickly spread, giving your sales an added boost.
5. Accurate Data Analytics
Data can be gathered easily to track the application. Mobile functionality lets you monitor your customer’s interaction, giving you vital information such as the overall responsiveness to a site’s content and features, session length, feedback, and audience composition.
It also helps you deliver improvements and updates, develop personalized content, and create advanced marketing strategies and campaigns.
To Wrap It Up
More and more customers are utilizing mobile apps on the go, and as a marketer, you need to capitalize on this trend. Mobile applications are reshaping the e-commerce industry by enhancing sales, and increasing customer loyalty, and boosting conversions in the long run.
