Windows 8 Mobile App Development: Bringing Your Business to Your Customer’s Fingertips

4 mins read

It’s no secret that Windows 8 is set to be the future of mobile computing for Microsoft, especially with the fun and easy to navigate new interface on these tablets and smartphones. So, why not make the most of this new technology and use a Windows 8 mobile app to bring your business straight to your customer’s fingertips.

Why Develop an App for Windows 8?

As touched on in a blog published by BlogTest, entitled Effective Use of Digital Advertising for Product Promotion, advertising for your business through digital means is increasingly popular and is helping businesses to thrive in even a tough economy. Even though Apple and Android seem to be the more popular choice of platform for mobile app development, the integration of the Windows 8 tile system is already catching the eye of tablet users. The tile interface makes apps accessible and appealing to tablet users, not to mention the ease of use of a Windows 8 OS can appeal to classic Microsoft users who aren’t quite comfortable with other operating systems.

According to AB Mobile Apps, tablet users are 6 ½ times more likely to use an application over the web, to get the information that they seek, so mobile apps are certainly in demand. But, because there are some businesses, perhaps in your same market, which choose to focus their mobile apps on Apple, rather than Windows, your app is actually much more likely to stand out on this platform. So, developing a Windows app sooner, rather than later, can actually mean that more attention will be drawn to your application by potential consumers. That’s certainly great news for any business owner and reason enough to start planning your app immediately!

Finding a Windows 8 App Developer

It’s no secret that there is a shortage of quality developers that have extensive knowledge of Windows 8 app development. Most seemed content with limiting their services to Apple and Android development without presuming that Windows 8 would be as successful as it is. But, there are some mobile app development companies that offer Windows 8 application services to help you bring new customers to your business. You want to be sure to work with a developer that has experience in Windows app creation and can demonstrate success with applications created specifically for Windows businesses similar to your own. Remember that not all app development companies are created the same, so you want to be sure to do your homework on a business before entrusting them with yours.

As you can see, there are plenty of reasons to go beyond Apple and Android to attract new eyes to your business and meet the needs of your current clients. Expanding to another horizon of digital marketing can help to build your business and gain new followers. Windows 8 app development is certainly a direction that smart business owners should look into, and sooner rather than later!

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