It can often be difficult deciding where to start when it comes to advertising online, so here’s a few things to consider, to help get you started.
Firstly, ensure your audience is highly targeted, and you are going after them using the correct channels. For example, find out where your target audience is most likely to view your ads, are there specific times and dates that would be more likely to drive results? Imagine your typical customers, what is their daily routine, and where are your ads likely to fit in with that? Ask yourself how your ads can interact with your target audience on a personal level.
Next, highlight your competitive advantages. What does your company offer that others don’t? Identify these competitive strengths and concentrate on them.
Ensure your brand has a clear and distinctive image. Clear design plans reflect highly on a business, having co-ordinating designs on all content and products will help to build a clear and distinctive image for your company and hopefully make it more memorable as a brand to your customers.
The most effective way of using online advertising is to spend money. Social posts, for example, will not reach a high enough audience to make an impact without boosts and sponsorships, so you need to spend money on your posts in order to see any sort of gain from them.
When showing ads, the most important factor is that you are showing your ads in the right places, and monitoring their success and performance. Think about where your target audience is most likely to view your ads and how. Retargeting those who have visited your website is a highly successful way of generating sales that could have been lost, appealing directly to those who have shown interest.
SeeLocal is a simple, effective and affordable solution to help your business run successful local online ad campaigns across multiple websites and social media platforms through one easy to use dashboard. A brilliant way to attract more customers or advertise promotions online in the postcodes and areas of your choice, with an easy to use local online advertising platform. If you are interested in starting a campaign with us, contact us, and we’ll be happy to help.
