If you’re a business owner, (or the person in charge of the marketing department, at least) you know that coming up with a marketing campaign can be a proper pain in the neck.
Most of the interesting commercials have already been filmed! Such as that Old Spice one with a guy who starts with a towel around his waist in front of a mirror and ends up on a horse by the end of the commercial.
How does one top that?
Do you film a commercial of your own with two horses, two mirrors, one guy, and no towel? Or two guys, no towel?
Well, whichever marketing path you opt to pursue, one thing is certain – no towe … ehr, we meant – you need to come up with something fresh.
In this article, we’re going to propose to you not 2, not 3, not 5, but … wait for it… 4 marketing ideas you can use straight away to make your summer marketing campaign as successful as Napoleon’s summer campaign in Russia! (But let’s hope that this campaign will translate into winter better than Napoleon’s did back in 1812.)
Right then, here’s the deal folks.
1) Organise an Online Giveaway
An online giveaway represents a great way to show your customer base that you care about them and to reward their faithfulness.
The fact of the matter is, marketing campaigns are not just about accruing as many new customers and followers as possible. It’s also about taking good care of those who stuck with you for an extended period.
One faithful customer is more valuable than five one-time folks, so make sure to invest in your customers and treat them to a good ole giveaway every once in a while! (This sort of event can also attract new people. When they see one of your customers winning a free trip to the south of France, for example, you’ll start getting new people left, right, and centre!)
2) Make Your Customers Feel Special by Saying ‘Thank You’
Organising a gathering where your customers can all come and enjoy some snacks, music, and perhaps some sort of program can be a great way to not only celebrate your success so far but also to make fertile ground for new success stories in the following period.
Summertime lends itself greatly for these types of occasions, so don’t miss out on the opportunity to create a gathering where you can fly your company’s banner proudly. Also, you can treat your customers to some of those watermelon-based ideas, where they drill the watermelon and then mix in its innards and then stick a mini faucet in it and all. (Ah, it’s a mess, don’t bother – some lemonade and scotch will do.)
Just kidding, never cheap out when it comes to creativity, even if it makes your hands all sticky and ‘watermelony’!
3) Make Interesting Infographics
In today’s world of social media platforms, the Internet, and … not so much TV, but let’s cluster it with the first two for old times’ sake, people’s attention span has been getting progressively shorter and shorter.
Indeed, it’s come to the point where your regular social media dweller won’t bother to read more than a sentence or two at a time. Paragraphs are way too much to ask for, as well.
Now, in such an environment, the way to succeed in getting your message across would be to create short but effective infographics. These curious-looking panels can capture the audience’s attention with their visuals and then make them stick around by delivering quick, salient points one after the other in rapid succession. Bulleted lists and big fonts do the magic here!
4) Throw an Event
Throwing an event as a way to show appreciation to your faithful customers and also attract some new ones along the way is one of the best marketing strategies there is.
To make this happen, you can don your event in the clothes of sportsmanship and friendly bouts, so that the folks that take part in it can show their prowess in whatever discipline you decide to go for. (Just don’t make it too physical to avoid injuries. Those can throw a bit of a spanner in the works if you’re not careful.)
A great example of a brand-centred event is the Red Bull Soapbox Race, where folks can race in whatever contraption they came up with – as long as it does not have a motor. Loads of fun and promotes the brand!
Now, if you feel that you may need some help with organising your event of choice, you can always hire an event planner to help you out. Better spend some money that way than feel sorry later when half of your guests can’t find the bathroom.
All things considered, coming up with a marketing strategy can, indeed, be challenging. That said, there’s nothing that a little creativity can’t beat, and what better season to amaze everyone with your company’s cheekiness and style than summertime?
